{"id":1292,"date":"2025-04-14T11:00:00","date_gmt":"2025-04-14T11:00:00","guid":{"rendered":"https:\/\/web-stil.info\/?p=1292"},"modified":"2025-05-02T22:11:48","modified_gmt":"2025-05-02T22:11:48","slug":"using-ai-to-get-your-business-branding-right-my-favorite-tips-and-tools","status":"publish","type":"post","link":"https:\/\/web-stil.info\/index.php\/2025\/04\/14\/using-ai-to-get-your-business-branding-right-my-favorite-tips-and-tools\/","title":{"rendered":"Using AI to Get Your Business Branding Right \u2014 My Favorite Tips and Tools"},"content":{"rendered":"<p>I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you <em>know<\/em> a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance?<\/p>\n<\/p>\n<p>Whenever I think of \u201cbranding,\u201d I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. <em>That<\/em> makes a brand work \u2014 the experience behind the logo. But getting your brand experience right is incredibly hard for any marketing team. Logos, visual identities, copy, websites, social media \u2014 \u201cbrand\u201d requires tons of attention and work.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=b72f2b25-8cc9-4642-9a1b-1e675d3d273b&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"Download Now: The Annual State of Artificial Intelligence in 2024 [Free Report]\" height=\"58\" width=\"706\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/b72f2b25-8cc9-4642-9a1b-1e675d3d273b.png\" align=\"middle\" \/><\/a><\/p>\n<p>So, I\u2019m always on the lookout for ways to build a brand stronger, faster, and better than before. And AI tools for branding have come a long way these past few years to enable more sophisticated brand identity creation and growth.<\/p>\n<p>Let\u2019s look at AI for branding as it stands today and how your team can start building a memorable brand that clicks with consumers.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#ai-for-branding-in-2025\">AI for Branding<\/a><\/li>\n<li><a href=\"#why-use-ai-tools-for-branding\">Why use AI tools for branding?<\/a><\/li>\n<li><a href=\"#types-of-branding-tools-with-ai\">Types of Branding Tools with AI<\/a><\/li>\n<li><a href=\"#best-ai-tools-for-branding\">Best AI Tools for Branding<\/a><a href=\"#build-the-best-business-brand-with-ai\"><\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>AI for Branding<\/h2>\n<p>Brand building isn\u2019t just making logos. You need strategy, consistency, and scalability to reach your audiences and grow your impact. Welcome to AI\u2019s biggest role within marketing teams in 2025.<\/p>\n<p>Marketers have toyed with AI for several years. That tracks with what McKinsey has found: Most <a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/gen-ais-next-inflection-point-from-employee-experimentation-to-organizational-transformation\">AI adoption<\/a> has happened at the individual contributor level (i.e., the social media manager whipping up posts).<\/p>\n<p>But, AI is showing the potential for greater strategic business value. As 2025 unfolds, I believe we\u2019ll see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows.<\/p>\n<p>The Marketing Artificial Intelligence Institute recently found that 36% of marketers have <a href=\"https:\/\/www.marketingaiinstitute.com\/hubfs\/The%25202024%2520State%2520of%2520Marketing%2520AI%2520Report%2520from%2520Marketing%2520AI%2520Institute%2520and%2520Drift.pdf\">infused AI<\/a> into their daily workflows. Its research also showed a profound shift from marketers just \u201cexperimenting\u201d with AI to actually implementing it in their everyday work.<\/p>\n<p>Marketers deploying AI are seeing better results across their bodies of work. <a href=\"https:\/\/www.surveymonkey.com\/mp\/ai-marketing-statistics\/\">SurveyMonkey\u2019s latest AI survey<\/a> found that, of the marketers using AI:<\/p>\n<ul>\n<li>93% use it to generate content faster.<\/li>\n<li>81% use it to uncover insights more quickly.<\/li>\n<li>90% use it for faster decision-making.<\/li>\n<\/ul>\n<p>Our research shows that <a href=\"https:\/\/www.hubspot.com\/startups\/ai-insights-for-marketers%23how-using-ai\">four out of ten marketers<\/a> are using AI to write copy and outlines for long-form content. They\u2019re also using AI to learn how to do things \u2014 not just research for articles but tutorials on writing better content or using tools more effectively.<\/p>\n<p>In 2025, I think we\u2019ll see AI become the marketing team\u2019s branding copilot.<\/p>\n<p>Teams are <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\">using AI for content support<\/a> and <a href=\"https:\/\/www.statista.com\/statistics\/1365066\/ai-usage-marketing\/\">customer experience personalization<\/a> already. <a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-in-content-marketing\">AI in content marketing<\/a> is helping to define and scale brand identities while keeping everything on-brand and consistent. AI\u2019s role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training.<\/p>\n<p>But that copilot piece matters. You shouldn\u2019t concede all branding decisions to an AI partner. Instead, the best-performing marketers will learn to operate alongside their AI branding tools, leaning on its strengths while keeping human creativity and ingenuity at the heart of their brand.<\/p>\n<p><strong>Pro tip:<\/strong>&nbsp;How else are marketers using AI across their organizations? Download our <a href=\"https:\/\/offers.hubspot.com\/ai-marketing\">AI Trends for Marketers<\/a> report for more.<\/p>\n<p><a><\/a> <\/p>\n<h2>Why use AI tools for branding?<\/h2>\n<p>While AI tools for branding can bring many benefits, AI is like any other tool. You need to know how, when, where, and why to use it. You wouldn\u2019t use a hammer to drive a screw into a wall; likewise, AI used without planning and intention can stymie or even damage your brand.<\/p>\n<h3>Efficiency and Authenticity<\/h3>\n<p>Most talk around AI adoption focuses on efficiency gains \u2014 get more, faster, with your team. Rosier predictions from McKinsey show the potential for saving <a href=\"https:\/\/online.hbs.edu\/blog\/post\/benefits-of-ai-in-business\">60-70% of an employee\u2019s time with AI tools<\/a>. While efficiency is certainly part of the benefit, I don\u2019t think efficiency alone is sufficient, especially with branding needs.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/garin-hobbs-942b243\">Garin Hobbs<\/a>, Martech Expert at <a href=\"https:\/\/www.inboxarmy.com\">InboxArmy<\/a>, agrees. \u201cAI pushes branding toward efficiency, but efficiency without intent weakens identity. I can&#8217;t even count how many companies plug AI into content creation and label it innovation, yet the output lacks depth.\u201d<\/p>\n<p>Hobbs continues by sharing how an AI tool\u2019s thoughtful application helped his company. \u201cIn my experience, AI works best analyzing customer sentiment at scale, then feeding those insights back into brand messaging,\u201d he said.<\/p>\n<p>\u201cHere\u2018s my favorite tactic: instead of letting AI write entire emails, I used it to identify specific phrases customers responded to in previous campaigns. Weaving those into fresh copy led to a 19% higher conversion rate. We were shocked \u2014 it actually worked! AI shouldn\u2019t replace creative instincts \u2014 it should reveal patterns that inform smarter human decisions.\u201d<\/p>\n<p>A branding AI tool doesn\u2019t replace creativity (or creative talent). It supports their efforts while buying back their time and effort.<\/p>\n<h3>Hyper-Personalization of Content<\/h3>\n<p>Personalizing your marketing content is a bare minimum. Everyone knows \u201cHi, Alex!\u201d in your email is a first name field.<\/p>\n<p>Now, we\u2019re looking at hyper-personalization, which involves understanding a buyer\u2019s individual behaviors and preferences and changing content to match. These highly customized experiences can <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2024\/02\/23\/driving-performance-with-content-hyper-personalization-through-ai-and-llms\/\">reduce customer acquisition costs<\/a> by as much as 50% and increase marketing ROI by 10-30%.<\/p>\n<p>But, there\u2019s no easy way any marketing team could hyper-personalize at a meaningful scale. Enter an AI branding tool.<\/p>\n<p>However, before you turn your AI loose, give it the structure for personalization at scale while keeping things authentic. <a href=\"https:\/\/www.linkedin.com\/in\/tristanjharris\">Tristan Harris<\/a>, Sr. VP of Marketing at <a href=\"https:\/\/nextnet.ai\">Next Net Media<\/a>, shares more.<\/p>\n<p>\u201cFor businesses navigating this balance, conduct a brand touchpoint audit identifying moments of genuine differentiation versus functional interactions \u2014 this reveals where AI implementation preserves rather than dilutes authenticity,\u201d he said. \u201cThe most effective approach I&#8217;ve seen connects authentic human expertise with AI-driven personalization at scale rather than choosing between them.\u201d<\/p>\n<p>Harris also points to the importance of voice in this process: \u201cCreate clear AI usage guidelines for customer-facing content that specify which brand elements must remain human-crafted, preventing the subtle voice erosion that has damaged many well-intentioned automation efforts.\u201d<\/p>\n<h3>Brand Consistency at Scale<\/h3>\n<p>Harvard Business Review reports a well-defined brand strategy, with consistency across every touchpoint, can drive <a href=\"https:\/\/hbr.org\/2023\/05\/how-brand-building-and-performance-marketing-can-work-together\">10-20% increases in annual revenue<\/a>. A branding AI tool is basically purpose-built to protect consistency wherever your brand appears.<\/p>\n<p>But, as <a href=\"https:\/\/www.linkedin.com\/in\/nirmalgyanwali\">Nirmal Gyanwali<\/a>, Founder &amp; CMO and <a href=\"https:\/\/wpcreative.com.au\">WP Creative<\/a>, notes, the buck does not stop at the AI tool.<\/p>\n<p>\u201cWe\u2018ve had to be intentional about how we integrate AI. It\u2019s incredibly useful for tasks like generating content outlines, analyzing customer sentiment, helping us spot patterns we might have missed,\u201d he said. \u201cBut when it comes to storytelling and brand voice, that&#8217;s all human.\u201d<\/p>\n<p>Balancing the human aspect of a brand while staying consistent is a high-wire act that involves putting faith in your team to represent you well.<\/p>\n<p>\u201cI\u2018ve learned that you can\u2019t just set an AI tool loose and expect it to build authentic connections,\u201d Gyanwali said. \u201cAI needs a human filter. We\u2018ve built brand guidelines into our AI tools, but we also trust our team to step in and say, \u2018That doesn\u2019t sound like us.\u2019 It&#8217;s about working with AI, not letting it take over.\u201d<\/p>\n<p><a><\/a> <\/p>\n<h2>Types of Branding Tools with AI<\/h2>\n<p>\u201cBranding\u201d can be a busy word \u2014 a lot goes into building and growing your company\u2019s brand. And AI tools often only solve particular branding problems. Let\u2019s talk about the most common branding tools you\u2019ll come across and how AI integrates to help you get the job done.<\/p>\n<h3>Logo and Visual Identity Creation<\/h3>\n<p>A brand\u2019s look is typically the first thing a potential customer sees. And, when you get it right, the memory can stick forever. You can probably picture the Nike Swoosh or McDonald\u2019s Arches right now, can\u2019t you?<\/p>\n<p>If you want to design that kind of memory, you might want help from an AI-powered logo maker. These tools use functions similar to text generation to create logos based on your preferences, similar industry brands, and desired color schemes.<\/p>\n<p>Now, the Swoosh is famous because it\u2019s the same everywhere. AI logo makers also typically offer full brand kits with fonts, color palettes, and social media assets. You can maintain a cohesive visual identity as you build your brand.<\/p>\n<h3>Website and Landing Page Builders<\/h3>\n<p>Your website is still an important part of making your first impression on a customer. And what an impression it has to be: Studies show you have <a href=\"https:\/\/cxl.com\/blog\/first-impressions-matter-the-importance-of-great-visual-design\/\">50 milliseconds<\/a> to make that first impression. That\u2019s as fast as a gearshift on a Lamborghini. How can you possibly appeal to users that quickly?<\/p>\n<p>AI-driven website builders can help you make that powerful first impression.<\/p>\n<p>These tools can generate copy and visuals, but their real benefit is in design suggestions. You can use AI\u2019s data repository to pick the best-performing designs, improve layouts, and optimize your user experience to nab their attention and keep them scrolling. Some tools are even adding integrated chatbots and dynamic personalization for even better engagement.<\/p>\n<p><strong>Pro tip:<\/strong>&nbsp;Use HubSpot\u2019s CMS platform to build and manage your website using AI. Start by generating <a href=\"https:\/\/www.hubspot.com\/products\/cms\/ai-website-generator\">a free AI website<\/a>.<\/p>\n<h3>Copywriting and Brand Messaging<\/h3>\n<p>My writer\u2019s heart needed time to get comfortable having AI perched on my shoulder, the <a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/3442188.3445922\">stochastic parrot<\/a> it may be. However, time and practice have shown me how these AI-powered writing assistants can, well, <em>assist<\/em>.<\/p>\n<p>Copywriting tools can generate headlines, product descriptions, email campaigns, SMS text, and social media posts \u2014 anywhere you need words. In particular, I\u2019ve found value in AI as a brand messaging amplifier. It\u2019s great at repurposing long-form content into more digestible chunks, which can help you reach more people without writing the same sentence dozens of times.<\/p>\n<h3>Branding Research and Competitive Analysis<\/h3>\n<p>Marketers need to crunch data to find better ideas and drive stronger results. But, I\u2019d venture to guess many marketers did not choose their field to conduct deep statistical analyses. And, with so much data popping into existence (over <a href=\"https:\/\/explodingtopics.com\/blog\/data-generated-per-day\">400 million terabytes of data<\/a> globally every day), it\u2019s impossible for marketers to keep pace.<\/p>\n<p>Branding research AI tools help you analyze competitors, track brand sentiment, and identify consumer trends to keep your brand strategy sharp. These tools review that mess of data using machine learning and natural language processing, scanning online conversations, social media mentions, and industry reports to get the good stuff.<\/p>\n<p>The models then crunch that information into insights, generated in real time and with useful context. You can get ahead of market shifts and adjust your brand positioning and messaging accordingly.<\/p>\n<h3>Social Media and Content Creation<\/h3>\n<p>I\u2019ve heard, \u201cCan you turn this into a Facebook post?\u201d more times than I can count. While forcing <a href=\"https:\/\/www.youtube.com\/watch?v%3DNGy1o4jLkJc%26list%3DWL\">brevity can elicit creativity<\/a>, writing endless posts can drain any marketing team. And, as social media platforms shift their audiences and best practices, you could use help keeping pace.<\/p>\n<p>AI-powered social media tools can generate posts, captions, pictures, audio, and video using your brand style. It can review your content\u2019s past performance, competitors\u2019 content, industry trends, and audience behavior to create the strongest posts and find the right time and channel to deliver your message. <a href=\"https:\/\/aws.amazon.com\/what-is\/sentiment-analysis\/\">Sentiment analysis<\/a> can even review the emotions behind a post and recommend sentiment-driven messaging to calm an angry customer or cheer on a happy one.<\/p>\n<h3>Brand Consistency and Guidelines<\/h3>\n<p>Yes, I prefer the Oxford comma. No, most companies I\u2019ve worked with don\u2019t let me keep it. Those small decisions add up to create your brand\u2019s feel, and it should be consistent wherever your customer sees you.<\/p>\n<p>Brand consistency and style guidelines keep content on track, but it\u2019s a lot to handle yourself. AI tools can centralize your brand\u2019s elements and flag inconsistencies in your content before it hits the internet (e.g., the wrong heading font in a blog post). Your AI tool can enforce guidelines, automate content approvals, and keep your team aligned with internal brand messaging.<\/p>\n<h3>Marketing and Ad Creative<\/h3>\n<p>Which message will perform the best? And how do you make it perform <em>even better<\/em>? These questions could inspire dread in any performance-focused marketer. But, with the right AI tools, answering them could actually be refreshing.<\/p>\n<p>AI can generate ad creatives, but it can also predict your campaign\u2019s performance and suggest ways to optimize your messaging. <a href=\"https:\/\/blog.hubspot.com\/marketing\/a-b-testing-tools\">A\/B testing<\/a> can happen in real time and at scale, with AI analyzing thousands of ad variations to get things just right.<\/p>\n<p><strong>Pro tip:<\/strong>&nbsp;HubSpot Marketing Hub has several AI-enhanced features to run and manage ad campaigns. Check out our <a href=\"https:\/\/www.hubspot.com\/campaign-assistant\/ai-for-advertising\">free AI tool for advertising<\/a> to start.<\/p>\n<p><a><\/a> <\/p>\n<h2>Best AI Tools for Branding<\/h2>\n<p>Now that you\u2019ve seen the benefits, let me recommend a few AI branding tools to bring those benefits to life.<\/p>\n<h3>HubSpot Breeze AI<\/h3>\n<p>The best AI tools for branding operate within your current framework. It should be simple to activate, use, and adopt AI. So, if you\u2019re using products in the HubSpot ecosystem, it only makes sense to use an AI tool integrated with your HubSpot suite.<\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\">HubSpot Breeze AI<\/a> has lots of options for managing and growing your brand with AI. The writer in me looks first at content development. That\u2019s more than just producing words; it\u2019s understanding the context of your work in relation to your company and the larger marketplace.<\/p>\n<p>The Breeze Content Agent brings that context and helps you deliver more targeted content with speed and scale. And, it sits atop your HubSpot ecosystem, so you can test, learn, and iterate quickly.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-2-20250411-2466064.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai branding tools, breeze content agents\" \/><\/p>\n<h3>Gamma<\/h3>\n<p>Marketers just can\u2019t escape a good slide deck. But, I\u2019m not a fan of tinkering endlessly to get that photo in the <em>perfect<\/em> spot. Between ideation, copy, and design, presentations can burn a lot of valuable work time.<\/p>\n<p>I\u2019ve used <a href=\"https:\/\/gamma.app\/\">Gamma<\/a> for over a year now to help me solve that challenge. You can bring your notes to the platform, and Gamma will generate gorgeous presentations. The platform lets me toy with the specifics, such as the voice and tone of any generated copy or what image types get used (e.g., Common Creative licensed or AI-generated).<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-3-20250411-1489044.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai branding tools, gamma\" \/><\/p>\n<p>Once you have a presentation in hand, you can add, remove, and change content at your convenience. You can also generate documents or landing pages and publish them online directly. I\u2019ve used the landing page feature before to spin up a new content consulting offer, and Gamma did a great job.<\/p>\n<p>I wish Gamma had a brand kit option like Canva does, where I could save and reuse common branding assets. But, it\u2019s a strong and well-stocked marketing presentation-building tool at $10-20 per seat per month.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-4-20250411-7056416.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"gamma ai branding tool\" \/><\/p>\n<h3>Notion AI<\/h3>\n<p>I use Notion as a document repository and information management tool, but the company\u2019s built-in (paid) <a href=\"https:\/\/www.notion.com\/help\/guides\/category\/ai\">Notion AI feature<\/a> has vastly improved over the past year. As projects grow in scope and scale, I end up with documents throughout my Notion database. Notion AI rounds up that information and transforms it into useful insights and actions.<\/p>\n<p>If you want the most from Notion AI, plan your internal knowledge architecture intentionally. I\u2019ve found the AI writer unremarkable. But when I need that solid quote I wrote eight months ago, Notion AI delivers. It\u2019s great for managing brand consistency across your team and finding the best insights and ideas from your data.<\/p>\n<p>Get Notion AI added to your current Notion build for $10 per seat per month.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-5-20250411-487958.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"notion ai tool\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.notion.com\/help\/guides\/category\/ai\"><em>Source<\/em><\/a><\/p>\n<h3>Canva Magic Studio<\/h3>\n<p>I\u2019ve always liked Canva\u2019s image creation and manipulation tools to get the right look set for my brand assets, social media graphics, and blog and website images. So, when the company debuted the <a href=\"https:\/\/www.canva.com\/magic\/\">Canva Magic Studio<\/a>, I eagerly hopped on board.<\/p>\n<p>Magic Studio offers generative AI and AI-powered editing tools to prepare your pictures and video. You can create and manipulate images using text-based commands and create professional-looking results. It\u2019s a powerful design tool that\u2019s helped me shift creatively from words to visuals.<\/p>\n<p>You can use Canva for free, but you won\u2019t have access to the best AI features until you upgrade to the Pro Plan at $15 per seat per month.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-6-20250411-2955684.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"canva ai tool\" \/><\/p>\n<h3>Designs AI<\/h3>\n<p>If you\u2019re looking for an all-in-one AI branding tool, <a href=\"https:\/\/designs.ai\/\">Designs AI<\/a> is a strong candidate. The free tools alone are interesting and helpful. For instance, AI Chat lets me access several LLMs to accomplish tasks.<\/p>\n<p>The free plan is very limited, so I wouldn\u2019t integrate Designs AI without paying for it. But, the paid plan lets you work with images, logos, text, audio \u2014 whatever your branding needs require.<\/p>\n<p>Designs AI offers a few plan choices, but the Pro Plan (at $69 per month) is likely the best choice for AI power users.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-7-20250411-6137094.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"designs.ai tool for branding\" \/><\/p>\n<h3>Copy.ai<\/h3>\n<p><a href=\"http:\/\/copy.ai\">Copy.ai<\/a> is doing something interesting in the AI branding space. The company bills its service as the Go-to-Market (GTM) AI Platform. It includes multi-platform brand-specific content but extends across the entire buying experience.<\/p>\n<p>Copy.ai is also leaning into workflow management and AI agenting, which I think are promising future additions to an AI-powered marketing team.<\/p>\n<p>I\u2019ve tried Copy.ai\u2019s free writing generators \u2014 and it\u2019s good work for a generic model. Once you integrate the platform into your system, you can get more specific content better attuned to your brand.<\/p>\n<p>You can try a free plan, but the $49 Starter Plan really gets you up and running. If you\u2019re ready to lean into workflow support, go for the $249 Advanced Plan.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-8-20250411-7620649.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"copy.ai writing generator\" \/><\/p>\n<h3>Durable<\/h3>\n<p>I\u2019d first heard about <a href=\"https:\/\/durable.co\/\">Durable<\/a> when I was building my consultancy\u2019s website. I ended up using another tool, but I enjoyed Durable\u2019s feature set \u2014 which has grown since last I looked.<\/p>\n<p>Durable can help you build your websites, blogs, invoicing, and brand identity on one platform. I\u2019m typically careful when a platform promises many options, but Durable impressed me with its reach and success so far.<\/p>\n<p>At $15 per seat per month, you get everything you need to build and launch your web products. If you need extra help with invoicing, social media posts, or Google PPC campaigns, upgrade to the $25 Business Plan.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-9-20250411-2908166.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"durable tools for website creation\" \/><\/p>\n<h3>AutoDraw<\/h3>\n<p>I am a whiteboard fanatic. Drawing helps me communicate branding ideas with others when I can\u2019t find the words. But, my artistic abilities stop at stick figures. That\u2019s why I\u2019m so <em>drawn<\/em> to <a href=\"https:\/\/www.autodraw.com\/\">AutoDraw<\/a>.<\/p>\n<p>AutoDraw uses AI to analyze your input (like a stick figure person), and it will select drawings most closely resembling your artwork. It\u2019s a sketchbook that automatically adjusts my drawings so I can communicate ideas for visual design faster without continually erasing my creations. For logo brainstorming or visual identity creation, it\u2019s a surprisingly useful tool.<\/p>\n<p>AutoDraw is an AI experiment and is free to use.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-10-20250411-2416233.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"autodraw ai tool for illustrations\" \/><\/p>\n<h3>Adobe Firefly<\/h3>\n<p>From a generative AI standpoint, <a href=\"https:\/\/www.adobe.com\/products\/firefly.html\">Adobe Firefly<\/a> does much of what other design tools can do but with more advanced options available. For instance, Firefly offers a 3D generative workspace, helping you quickly design \u201cdimensional\u201d brand graphics, packaging, and illustrations. That\u2019s a slick feature for retail or ecommerce brands.<\/p>\n<p>Firefly creations also come with licenses for commercial use. With an enterprise-level focus, Adobe tools usually reflect those kinds of business considerations. And, as part of the Adobe Suite, Firefly integrates across all Adobe products.<\/p>\n<p>You can use Firefly for free, but I wouldn\u2019t bother unless you\u2019re willing to pay. Individual licenses start at $9.99 per month (though be sure to read your Adobe contract\u2019s terms and conditions carefully for cancellation fees and penalties).<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-11-20250411-5445166.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"adobe firefly ai tool\" \/><\/p>\n<h3>10Web<\/h3>\n<p>I host my company\u2019s website on <a href=\"https:\/\/10web.io\/\">10Web<\/a> \u2014 and that hosting piece is important. I can build, launch, and manage my site from one place, with no other hosting needs required. It\u2019s a complete feature set that makes sense for my small business needs.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-12-20250411-3105904.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"10web website hosting\" \/><\/p>\n<p>I like 10Web\u2019s AI page creation tool; however, I\u2019ve found it takes more hands-on tinkering than I sometimes want. However, once you build your site and give content to the tool, you\u2019ll generate more brand-accurate results.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-13-20250411-6762062.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"10web\u2019s ai page creation tool\" \/><\/p>\n<p>Your costs will vary depending on website hosting needs, but spend in the $25-36 per month range to get smaller websites up and running.<\/p>\n<h3>Brandmark<\/h3>\n<p>I\u2019m a big fan of upfront pricing models \u2014 let me make and buy a logo and tell me how much it costs. Couple it with AI\u2019s help, and you have a strong logo creation tool. <a href=\"https:\/\/brandmark.io\/\">Brandmark<\/a> brings AI to logos, color palettes, and typography to help create a logo that screams <em>you<\/em> with a clear and affordable pricing structure.<\/p>\n<p>You enter your company name and slogan and provide a few descriptive words and color choices. From there, Brandmark does its thing \u2014 I like the polished and professional look of each logo option.<\/p>\n<p>You can edit your logo using an AI chat (like talking to a designer). And when you\u2019re ready, Brandmark can give you marketing mockups so you can see how your logo fits across your visual identity.<\/p>\n<p>Logos start at $25, but you can buy your logo\u2019s commercial license and full brand kits for additional fees.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-14-20250411-8158645.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"brandmark ai logo tool\" \/><\/p>\n<h3>Backstroke<\/h3>\n<p>I\u2019ve found better AI branding tools either need unique information from your company or run their operations using hyper-specific models. <a href=\"https:\/\/www.backstroke.com\/\">Backstroke<\/a> deploys a specialized AI model trained on B2C ecommerce email marketing content, which leads to stronger email campaigns.<\/p>\n<p>I\u2019ve gotten to see it in action through email and SMS campaigns, and it brings excellent AI horsepower to an ecommerce program. While it\u2019s certainly not the most comprehensive tool available, I think it flourishes in its deep focus.<\/p>\n<p>You\u2019ll need to demo the product live and kick off the sales cycle for pricing. But, Backstroke has a free subject line generator and trend identification tool you can try.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-15-20250411-9672440.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"backstroke sandbox ai tool\" \/><\/p>\n<h3>Looka<\/h3>\n<p>I like the AI image generation tool <a href=\"https:\/\/looka.com\">Looka<\/a> provides for logo design. You can design some very nice logos, and you get results that are unique to the market.<\/p>\n<p>Looka also offers a brand kit option: apply your logo to over 300 templates, from letterhead to social media profiles. It\u2019s an easy way to keep your brand\u2019s visual identity consistent across platforms and media.<\/p>\n<p>Looka\u2019s pricing gets a little complicated, which is probably my biggest gripe with the platform. You can buy each logo for $20, but you don\u2019t get full ownership unless you buy the <em>premium<\/em> logo package for $65. And your brand kit is an annual subscription that runs $96 per year.<\/p>\n<p>It\u2019s not a massive expense, but I don\u2019t like feeling limited in how I own and use my brand assets. That said, if a human brand designer is simply too far out of your price range, Looka is a fine alternative.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-16-20250411-5111185.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"looka ai logo tool\" \/><\/p>\n<h3>Shopify Logo Maker<\/h3>\n<p>As with most people, I like when \u201cfree\u201d actually means free. Some AI brand asset development tools will give you previews that require a subscription to edit. Not so with <a href=\"https:\/\/www.shopify.com\/tools\/logo-maker\/\">Shopify\u2019s Logo Maker<\/a>.<\/p>\n<p>The Logo Maker does just that \u2014 making logos you can download and use anywhere. They\u2019re optimized for Shopify shops, but you can use the image on other sites or social media. You can also generate business names, slogans, and domain names for free (essential components for a Shopify presence.)<\/p>\n<p>The app is free to use. Now, you\u2019re not getting the fanciest logos for free, but if you need to spin up a few brand assets or explore AI\u2019s usefulness, start here.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-17-20250411-3662892.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai tools for branding; shopify logo tool\" \/><\/p>\n<h3>ChatGPT Custom GPTs<\/h3>\n<p>I still think people are sleeping on <a href=\"https:\/\/openai.com\/index\/introducing-gpts\/\">custom GPTs with ChatGPT<\/a>, which can help you better manage your brand and create highly specific branded content. Within a custom GPT, you can write detailed instructions for your model\u2019s context window and include PDFs of branded copy. For example, I include PDFs of my consulting company\u2019s blog posts to help the GPT better represent my voice and tone across content types.<\/p>\n<p>A custom GPT is great for content generation and repurposing. You get a lot of power at your fingertips for $20 per month.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/ai-for-branding-18-20250411-4711241.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"try chatgpt customer gpts for branding\" \/><\/p>\n<p><a><\/a> <\/p>\n<h2>Build the Best Business Brand with AI<\/h2>\n<p>Not every brand needs that GameCube-level memorability, but every brand needs distinctiveness and consistency. You can build and nurture such a brand using AI and human creativity to reach and win over your audiences.<\/p>\n<p>The best marketing teams in 2025 won\u2019t just automate branding work. Instead, they\u2019ll figure out how to use AI as a strategic co-pilot while keeping people at the center \u2014 marketers and consumers alike. Begin with these tools and explore opportunities to put AI to work for you.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fai-for-branding&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1292"}],"collection":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":2,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":1423,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1292\/revisions\/1423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media\/1301"}],"wp:attachment":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}