These templates are about more than open rates. They\u2019re about starting real conversations and filling your pipeline with sales-qualified leads<\/a>. Each one comes from real-world sales scenarios, with proven techniques to get replies and spark meaningful conversations.<\/p>\n Whether you\u2019re sending your first cold outreach or re-engaging a lost opportunity, I guarantee these templates will help you prospect smarter and win more deals.<\/p>\n Table of Contents<\/strong><\/p>\n LinkedIn is where business conversations belong. You\u2019re meeting people in their natural habitat where they expect professional connections, not cold pitches.<\/p>\n I like to think of it like striking up a conversation at a networking event, not cornering someone in an elevator.<\/p>\n Plus, let\u2019s be real: Email screams \u201csales pitch\u201d before they even open it. Instead, I recommend thoughtful comments to keep you visible to your target audience.<\/p>\n Stop the \u201cGreat post!\u201d comments \u2014 they\u2019re just noise. If you\u2019re going to show up, add something that makes them think. Build on their point, push the conversation forward, and make them the star.<\/p>\n Here\u2019s how I find it best to do: Agree briefly \u2192 Add insight \u2192 Ask a question<\/strong>.<\/p>\n For example:<\/p>\n Instead of \u201cGreat post!\u201d try: <\/em>\u201cI loved your point about buyer hesitation. Have you found that early-stage case studies help address that?\u201d<\/p>\n It\u2019s about showing you care enough to engage, not just spray and pray.<\/p>\n There\u2019s an order to this: Comments \u2192 DMs \u2192 Email. Jumping straight from \u201cnice post\u201d to \u201cCan I have a call?\u201d is creepy. Build the relationship before you switch lanes.<\/p>\n Here\u2019s how I make the jump:<\/p>\n When I DM, I reference our public conversation:<\/p>\n \u201cHey [Name], I enjoyed our chat on your post about outbound tactics. Thought I\u2019d connect here!\u201d<\/p>\n Why take your time? Because people warm up to contributors, not pitchers. Commenting is low-pressure, with no commitment, so they get to know you without their guard up.<\/p>\n Let them recognize your name before you ever hit \u201csend\u201d on that DM.<\/p>\n Forget about chasing numbers. You can\u2019t automate authenticity \u2014 and that\u2019s your edge. Focus on real conversations, even if it\u2019s just a few. The right connection beats 100 cold contacts every time.<\/p>\n I ask myself: What do they care about?<\/em> Then, I reference it directly:<\/p>\n \u201cI saw your post on outbound tactics \u2014 your point on timing was spot-on. Curious how you handle follow-ups with no response?\u201d<\/p>\n No templates. No fluff. Just real conversations. And here\u2019s why it works:<\/em> Genuine conversations build rapport faster \u2014 and warm leads convert more often than cold contacts.<\/p>\n Here\u2019s the play: Use social to get familiar, then carry that warmth into email. The email shouldn\u2019t feel like an intro \u2014 it should feel like a continuation.<\/p>\n Here\u2019s how I structure my outreach:<\/p>\n Like this:<\/p>\n \u201cHey [Name], I really enjoyed your post on follow-up timing. It made me rethink my approach. Thought I\u2019d reach out and connect directly.\u201d<\/p>\n See what happened there? Just picking up the conversation where you left off.<\/p>\n <\/a> <\/p>\n Whether you\u2019re an SDR making first contact or an AE nurturing key accounts, you\u2019ll find battle-tested prospecting emails for every scenario, from cold outreach to re-engagement.<\/p>\n Cold outreach isn\u2019t about selling on the first touch. It\u2019s about starting a conversation that earns you the right to sell later.<\/p>\n You\u2019re reaching out to people who don\u2019t know you and don\u2019t trust you. Honestly? They probably don\u2019t care much about you.<\/p>\n That\u2019s why the best cold outreach emails don\u2019t pitch. They spark curiosity, offer value, or find common ground. Your goal isn\u2019t to close a deal. It\u2019s to get a reply.<\/p>\n Below are cold outreach templates that help you do just that. Use them when reaching out to prospects who are cold but qualified<\/em>. The people who fit your ICP but have no idea who you are (yet).<\/p>\n There\u2019s more information available about prospects today than at any other time in the history of selling. That means there are plenty of prospect success stories out there for you to find.<\/p>\n Visit your prospect\u2019s website for funding updates, search Google for company news, and view LinkedIn to learn about the prospect\u2019s professional dossier. Then, append all this information to your contact records.<\/p>\n Once you\u2019ve found the perfect opportunity to congratulate the prospect, don\u2019t try to pitch them. Simply share a genuine compliment.<\/p>\n Why this email works:<\/strong> This approach is creative and personal. Flattery<\/a> is always welcome, and it\u2019s possible you\u2019ll get a \u201cThank you, but who are you?\u201d in response.<\/p>\n Try this approach with executive leaders. Executives and business owners are usually the creators of their vision and are most involved with communicating it. Publicity is the name of the game, especially in startups and small businesses.<\/p>\n Hey [Prospect],<\/p>\n Congratulations on your new role as VP of Marketing. Based on your LinkedIn profile, you\u2019ve done an amazing job developing your career at [company].<\/p>\n If there are ways I can help you get your message out to my network of [title of people they\u2019re trying to reach], please let me know. I\u2019m a fan, and I want to help.<\/p>\n Do you have a PR or content person on your team?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>This email is genuine and applicable to just about any company.<\/p>\n It\u2019s hard for the recipient of this email to turn down an opportunity for free publicity, so you\u2019ll likely be able to get your foot in the door by offering your platform to promote their mission.<\/p>\n Find a way to provide some value upfront, even if it\u2019s your own expertise. Just be careful not to be critical in your first email. Starting with a compliment can soften the critique.<\/p>\n Hey [Prospect],<\/p>\n Your website\u2019s design is absolutely brilliant. The visuals really enhance your message, and the content compels action. I\u2019ve forwarded it to a few of my contacts who could benefit from your services.<\/p>\n When I looked at your site, though, I noticed a mistake in search engine optimization. It\u2019s a relatively simple fix. Would you like me to write up the fix and share it with your web team? If this is a priority, I can also schedule a call.<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> Software companies have mastered providing immediate value for free through freemium business models, creating some of the fastest-growing businesses ever.<\/p>\n Free feature-limited or usage-limited software offers value before any money changes hands.<\/p>\n If you\u2019re a service provider, partner with a software company that has a freemium model. For example, if you\u2019re an accountant, partner with Expensify to introduce free expense report tools.<\/p>\n If you sell sales training services, recommend a product like HubSpot\u2019s free email tracking tool<\/a>. As long as you are the person introducing free value, prospects will appreciate it.<\/p>\n Remember, your goal in the initial email is to simply get a response. With this in mind, an immediate fix the prospect needs might not be related to the products or services your business offers.<\/p>\n That doesn\u2019t mean you can\u2019t still offer help. Here\u2019s how to do it:<\/p>\n Hey [Prospect],<\/p>\n Welcome to town. My family and I enjoyed a nice dinner at your new Sudbury location last month. I really enjoyed the scallops and risotto. I\u2019ll be back.<\/p>\n I drove by your restaurant last night fairly late and thought you were closed at first glance. I saw a few people sitting at the bar, but the light in front of the restaurant was really dim.<\/p>\n This isn\u2019t my area of expertise, but I know a good sign guy. Would you like an intro?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> It\u2019s similar to the example above, but it comes across as even more genuine.<\/p>\n Offering an intro does not benefit you, but the prospect benefits from a new lead that could bring them more business.<\/p>\n You could give cash away to your prospects, which might get their attention. Alternatively, you can offer a free compliment.<\/p>\n Hey [Prospect],<\/p>\n Thank you for sharing your wisdom with the world.<\/p>\n I love your wit and humor. As I laugh out loud, I find myself nodding in agreement with your advice.<\/p>\n Your article the other day with the three email templates really inspired me. I forwarded it to a few of my clients. One of them has really been struggling to connect with key prospects, and we\u2019ve implemented your advice. A prospect they\u2019ve been trying to reach for a year now responded within an hour.<\/p>\n Would you like to see how my client applied your advice?<\/p>\n Best,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> These templates offer kind words and helpful tips. People like to hear nice things about themselves, and receiving a specific solution to a problem along with flattering statements is a recipe for a response.<\/p>\n Warning: Don\u2019t be creepy. Salespeople of yesteryear could get away with walking into a buyer\u2019s office, noticing the photo of the prospect\u2019s grandchildren, and remarking, \u201cYou have a beautiful family.\u201d Today, framed pictures of decades past have become digital photos on Facebook.<\/p>\n Salespeople should certainly incorporate Facebook into their research. But that doesn\u2019t mean you should open with, \u201cHow was your grandkids\u2019 soccer practice on Sunday?\u201d<\/p>\n That\u2019ll compel a prospect to issue a restraining order, not email you back. Instead, start with safe topics like common personal interests.<\/p>\n Hey [Prospect],<\/p>\n I was browsing through LinkedIn. Looks like you and I are both in [industry], and we\u2019re both snowboarding fans. Have you ever dreamed of having an industry conference at a ski resort? I have.<\/p>\n Have you gotten out this year? I got out to Loon last month. The powder was amazing.<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> You\u2019re making a sincere connection with the prospect using information that\u2019s typically fair game to mention \u2014 LinkedIn posts. The prospect will respect your research skills<\/a> and appreciate that you were tactful in your approach.<\/p>\n Opening with a mutual non-work-related interest is smart for another reason: You\u2019re giving them a break from the day-to-day and reminding them of something they love to do outside of work.<\/p>\n New hires are on top of their emails more than senior employees, so you\u2019ll have a chance at getting your email opened and read with this group. Congratulate them on joining the company, and let them know they made a great decision.<\/p>\n [Prospect],<\/p>\n Congrats on your new role with XYC Recruiting. I\u2019ve heard amazing things about the company and trust you\u2019ll enjoy working there.<\/p>\n I work with [Your company name], helping teams like yours increase employee retention by up to 35%. I\u2019d love to talk with you about how your company could achieve the same results \u2014 and help you make a splash in your first few months.<\/p>\n Here\u2019s a link to my calendar if you\u2019d like to book some time: [Calendar link]<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> It\u2019s natural to respond to well wishes with a simple \u201cthank you,\u201d but by adding more information to your email about what you do and why you\u2019re sending them a message, they may be inclined to take you up on your offer to meet.<\/p>\n No matter what industry your prospect works in, they\u2019re probably going through their own trials and tribulations.<\/p>\n A word of encouragement might be just what they need to make it through the day. Send a thoughtful message like this one to perk them up.<\/p>\n [Prospect],<\/p>\n Today might be a day when you\u2019re wondering how you\u2019re going to get through it all. I\u2019m here to tell you that you\u2019re more than capable of doing anything you put your mind to.<\/p>\n The rest of the day is in your control. Make the most of it.<\/p>\n When you need a word of encouragement, you\u2019ve got my email.<\/p>\n You\u2019ve got this,<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>They\u2019ll remember how you made them feel and appreciate the sincerity you displayed. Instead of taking the opportunity to ask for a connection, a call, or a few minutes of their time, you offered them a moment to reflect on their day and make the most of it.<\/p>\n When was the last time you received a gift card to your favorite coffee shop or had lunch covered by a friend? It\u2019s not a common occurrence, and that makes it all the more meaningful when it does happen.<\/p>\n Do some research to see if you can find the prospect\u2019s favorite restaurant and purchase an e-gift card.<\/p>\n Depending on your sales team\u2019s budget, this might be out of reach for every prospect, but for the ones you feel are a great fit for your product or service or someone you\u2019ve received an introduction to, try this email template.<\/p>\n Remember to use an eye-catching subject line so they don\u2019t miss the free gift inside.<\/p>\n Subject: <\/strong>Lunch is on [company name]. Here\u2019s a $10 gift card.<\/p>\n Hey [Prospect],<\/p>\n Remember to break for lunch today. [link team and company name here] is providing you with today\u2019s meal.<\/p>\n [insert e-gift card link]<\/p>\n Enjoy!<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> The tried and true reciprocity principle never steers us wrong. A good deed begets a good deed. Your prospect will want to thank you for the gift and probably commend you on the unique approach.<\/p>\n Referral and networking templates are for reaching out through mutual connections, whether it\u2019s a shared colleague, vendor, or fellow industry professional. Use these when you want to open a conversation with social proof and built-in trust.<\/p>\n The goal is to leverage existing relationships to start a conversation. This isn\u2019t about pitching.<\/p>\n It\u2019s about asking for an introduction, offering value, or exploring mutual opportunities.<\/p>\n Warm intros convert better than cold outreach because trust is already established. I\u2019ve found people are more likely to reply when you come recommended by someone they know.<\/p>\n Everyone with a quota should be part of a networking group. If you sell to bigger companies, join a group (or start one) of professionals who sell to your target market. Try reaching out to other sales professionals like this.<\/p>\n [Referral partner],<\/p>\n It looks like we both sell to CIOs in the Boston area. I meet with a handful of successful salespeople every week to talk about accounts, and we help each other with introductions to prospects. During some months, my networking group books me more meetings than my SDR.<\/p>\n Would you be interested in meeting for coffee to talk about how we might be able to help each other?<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> You\u2019ll want to diversify your sales prospecting approach<\/a>. Cold calling, emailing, social media, and talking to strangers will get you far, but adding other salespeople to your network is a way to work smarter.<\/p>\n I think this email template is the perfect example of the benefits of expanding your sales network.<\/p>\n Vendors are another resource for learning about a company. Trusted service providers are in a great position to refer you. Not only do they know how your prospect makes purchasing decisions \u2014 they can make introductions.<\/p>\n Hey [Prospect],<\/p>\n Your commercial real estate broker, [name], suggested I reach out to you. Someone in your organization told them that booking conference rooms is a real challenge. Everything is always booked \u2014 even when people aren\u2019t in the room.<\/p>\n This is an easy fix if you\u2019re interested in solving this problem once and for all. Interested?<\/p>\n Best,<\/p>\n [Your name]<\/p>\n Make sure you get permission to use names when referencing vendors. The last thing you want to do is get your referral partner fired.<\/p>\n Ask, \u201cWould you mind if I email [Prospect] and say that you suggested we talked?\u201d<\/em> Then, you\u2019re free to write, \u201c[Vendor] asked me to email you to see if I could help.\u201d<\/em> Or just call and start off with \u201cI was talking to [Vendor], and\u2026 \u201c<\/em><\/p>\n Why this email works:<\/strong> Not only do you have a direct way to reach a prospect, you have the seal of approval from the vendor.<\/p>\n The prospect probably gets several sales emails per day, but you\u2019ll stand out because of the connection you made with the vendor prior to emailing the prospect.<\/p>\n While there is a lot of information online about prospects, nothing beats intel from a trusted source. This is especially critical if you sell to finance, IT, or other back-office professionals since it\u2019s difficult to inspect or observe how they do their jobs from an external perspective.<\/p>\n I find the trick to this is starting conversations with the intention of gathering intelligence.<\/p>\n Every company has customer-facing employees. Start with the sales team and ask them what they\u2019re exceeding at in their roles and what they could be improving. They will probably respond in solidarity.<\/p>\n Then, reach out again with the results and see how your product or service can help. If there are goals the company could reach more effectively after implementing the solution you sell, the sales team might be willing to pass along your information to the right contacts.<\/p>\n Hey [Prospect],<\/p>\n Your salespeople seem to be struggling with acquiring new clients, according to an informal survey I did. Specifically, they are struggling to initiate a dialogue with prospects like they used to.<\/p>\n Is it a priority for you to improve their ability to put new opportunities in the funnel?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> You\u2019ve already received valuable survey data that you can use for your own content and sales pitches, but you can also use that data to uncover needs within the companies you\u2019re prospecting.<\/p>\n Once you\u2019ve developed trusting relationships with other professionals, ask them if it\u2019s okay to drop their names when connecting with their contacts. You might even ask them for a list of people that they recommend you reach out to.<\/p>\n Hey [Prospect],<\/p>\n I was chatting with [connection\u2019s name] the other day, and he mentioned that your team is preparing to launch a new product. Congratulations! I know how exciting that is.<\/p>\n When [connection\u2019s company] launched [their new product\/service] last year, we helped create blog posts, landing pages, and a white paper to promote it and saw a great ROI.<\/p>\n [Connection name] thought you might be interested in our services, too. Would you like to talk?<\/p>\n Best,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> Name-dropping can be distasteful, but not when it\u2019s done like this. A subtle nod to your mutual connection can make a prospecting email come across as more personable.<\/p>\n While this is not always good advice (especially for children), talking to strangers at the right place and time can be a smart idea. Whether they\u2019re friends or acquaintances, talking to people outside of your typical peer group can lead to great connections.<\/p>\n Hey [Prospect],<\/p>\n My friend, [name], told me that you\u2019d be willing to meet up with me to discuss my business and see if we might work together.<\/p>\n I reviewed your website and am particularly interested in learning more about your [service].<\/p>\n Do you have time in the near future? Here\u2019s a link to my calendar to make scheduling easier.<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>Similar to vendor emails, talking to strangers through a mutual friend can be more effective.<\/p>\n The relationship is built on a causal connection rather than a business one, so there\u2019s no pressure to pitch right away.<\/p>\n I like to use follow-up templates when a prospect has shown interest but gone quiet, whether they opened my email, clicked a link, or even replied once but then disappeared. Re-engagement templates are for reviving cold leads.<\/p>\n The goal is simple: Restart the conversation. You\u2019re not pushing for a sale \u2014 you\u2019re checking in, offering value, or giving them a reason to reply.<\/p>\n The fortune is in the follow-up. Most deals don\u2019t happen on the first touch; they happen because you stay on their radar. A well-timed, value-driven follow-up can reignite interest without feeling pushy.<\/p>\n Social media is where your next prospect might already be raising their hand. Every time a prospect engages with a post \u2014 whether it\u2019s yours or someone else\u2019s \u2014 it\u2019s an opportunity to start a conversation without the awkward cold pitch.<\/p>\n Think about it. They\u2019re active, they\u2019re engaged, and they\u2019re showing you what they care about. So why let that moment slip away?<\/p>\n But here\u2019s where most sellers blow it: They either spam the DMs with a pitch or stay invisible by lurking without engaging. The sweet spot? Join the conversation first, add value, and let the conversation naturally continue off-platform.<\/em><\/p>\n Here\u2019s how to do it right:<\/p>\n [Prospect],<\/p>\n I\u2019ve really enjoyed our exchange on [topic]. I learned a lot from your insights.<\/p>\n The other day, I came across this study that confirms your intuitions, so I just wanted to pass it along: [link to study]. I\u2019d love to hear any other thoughts you have.<\/p>\n Warmly,<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>You\u2019re continuing the conversation from an interesting post.<\/p>\n This could lead to new ideas, solutions, and even a discovery call about a need the prospect has that your products and services could solve.<\/p>\n Pay attention to what your prospects are publishing<\/a> online. They are sharing massive clues about their current initiatives that provide great openings for dialogue.<\/p>\n Here\u2019s an email I wrote up for an SDR from RingCentral who asked for some advice:<\/p>\n Hey Jeetandra,<\/p>\n Your CEO posted an article about expanding globally<\/a>, which speaks highly of the work you\u2019re doing. Judging from a quick LinkedIn search, I can see you\u2019re the guy who is probably making that happen. Congrats on the success. I know it\u2019s hard to duplicate the success of the home office.<\/p>\n Usually, managing directors are involved with setting budgets and are under pressure from CFOs to minimize startup cost. I\u2019m an expert at helping companies minimize these types of expenses.<\/p>\n I talk to people like you all day. Would you be interested in a checklist of ways to reduce expenses?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n www.ringcentral.com<\/a><\/p>\n Global Office Consultant<\/a><\/p>\n Why this email works:<\/strong> Reading an unsolicited sales email or a piece of unsolicited advice isn\u2019t at the top of anyone\u2019s priority list. This approach keeps your email relevant and useful to the prospect.<\/p>\n For every title or persona that can influence your sale, have content on hand that addresses their specific challenges.<\/p>\n Hey [Prospect],<\/p>\n Your blog article about [topic] was excellent. Your ebook on the topic was even better. The part about [section] was amazing because [reason].<\/p>\n But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call-to-action on the blog post that encourages visitors to download your whitepaper on the same subject?<\/p>\n Here\u2019s an article on how and why to do this: [link]<\/p>\n Let me know what you think,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> You\u2019re working smart, not hard. Rather than creating an entirely new piece of sales material to send to this prospect, you can pass along marketing material that has already been made and is relevant to the needs of the prospect.<\/p>\n Take this tactic a step further and add a tracking parameter on the blog link. Even if they don\u2019t respond to your email, you can follow up on the backend to see if they\u2019ve clicked the link to read the article.<\/p>\n I think this type of email works great as an end-of-the-month sales email<\/a>, which can be sent to prospects and current customers as a way to engage, re-engage, and upsell.<\/p>\n Don\u2019t only send your content. Prospects will be less suspicious of your intentions if you send other people\u2019s or other companies\u2019 content that could be helpful for their situation.<\/p>\n Hey [Prospect],<\/p>\n Congrats on closing your seed funding. That means you\u2019re probably starting to think about how you\u2019ll raise your A round.<\/p>\n Other founders report that it\u2019s 100x easier to raise money if they\u2019ve already figured out how to profitably acquire customers.<\/p>\n I\u2019ve found that David Skok\u2019s articles on unit economics are an amazing resource to help with that.<\/p>\n Here\u2019s one: http:\/\/www.forentrepreneurs.com\/saas-metrics-2\/<\/a><\/p>\n Have you read them?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> The point is to show them that you care about their success and you want to help them reach it no matter what. And yes, that includes sharing other people\u2019s content if you have to.<\/p>\n For the last few years, I\u2019ve regularly asked my young son, \u201cHow do you get better at things?\u201d Without hesitation, he now says, \u201cPractice.\u201d Not every salesperson is a natural writer, but I\u2019d highly recommend they all start practicing.<\/p>\n Why should salespeople write? Prospects willingly talk to critical-thinking, problem-solving, and effective salespeople if they have experience relevant to the prospect\u2019s world.<\/p>\n So, write about your daily experiences helping prospects. Share your wisdom.<\/p>\n While publishing content to your company website is the best way to go, it\u2019s only good for you if you\u2019re able to track which of your prospects reads your posts.<\/p>\n If you don\u2019t have marketing automation software in place that tells you when your prospects are visiting your website<\/a>, publish to LinkedIn instead. As long as your 1st- and 2nd-degree network consists of prospects, there is a chance they\u2019ll read what you post.<\/p>\n When they like, comment on, or share something you wrote, start a dialogue by using a variation on the template below:<\/p>\n [Prospect],<\/p>\n Yesterday, you liked my article on LinkedIn. What did you like about it?<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>The really great thing about content is that it keeps on talking with prospects even when you\u2019re sleeping, exercising, or eating.<\/p>\n It works around the clock for you. Every other prospecting method is ephemeral (especially email<\/a>). Imagine what salespeople could do if we combined the staying power of relationships with the lasting power of content.<\/p>\n LinkedIn is an invaluable networking site. It\u2019s where you share about who you are and what you do, so you want to keep an eye on who\u2019s viewing your profile. If they\u2019re looking at your profile, chances are they\u2019re interested in what you have to offer. It\u2019s a sort of soft inbound strategy.<\/p>\n Don\u2019t miss the opportunity to connect with them and start a conversation.<\/p>\n Hey [Prospect],<\/p>\n I saw your recent LinkedIn post expressing your [pain point]. I just wrote a short piece on [topic of expertise] and thought you might enjoy reading it. It offers insights on [pain point] and a few strategies I\u2019ve found helpful in addressing it.<\/p>\n [link to article]<\/p>\n I regularly post on [topic] and related topics, so feel free to give me a follow on LinkedIn if you\u2019d like to discover more insights.<\/p>\n Best,<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>It\u2019s short and to the point, giving the prospect a reason why they might want to accept your connection and visit your profile again in the future.<\/p>\n If you are publishing content, ask for feedback on your drafts. You can also ask prospects for quotes to add to your article.<\/p>\n [Prospect],<\/p>\n Thanks for connecting with me on LinkedIn. From looking at your impressive career advancement from salesperson to sales director in just five years, I\u2019m guessing you have some really valuable advice.<\/p>\n I read a few of your testimonials and I noticed that many of them said you put people first. Many of them said that you always drop what you\u2019re doing to listen to the concerns and ideas of your front line salespeople.<\/p>\n Would you be willing to contribute to an article I\u2019m writing on that subject?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> People like being asked for help or being asked for their opinion on a topic. This might not seem like the perfect introduction to your next big sale, but it\u2019s a smart way to get a response.<\/p>\n Most people like to give advice. Asking for advice appeals to their ego. (See the \u201cesteem stage<\/a>\u201d of Maslow\u2019s hierarchy of needs. In the age of social media, many of us get stuck at the esteem stage on our path toward \u201cself-actualization.\u201d)<\/p>\n Psychology 101 aside, asking for advice is a hard request for most of us to resist.<\/p>\n [Prospect],<\/p>\n From your LinkedIn profile, it looks like you\u2019ve been working in aerospace for 20 years. I\u2019m guessing you\u2019ve been involved in many engineering advancements in that timeframe.<\/p>\n I\u2019m only two years into the aerospace industry, so I lack some of the historical context I imagine you have.<\/p>\n I\u2019m working on a new product right now. If I shared some of my findings, would you be willing to give me feedback?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> It shows humility and respect for the prospect and their contributions to the industry in which you work.<\/p>\n Similar to the above, asking for a recommendation shows humility and deference to someone with more expertise than you. It\u2019s also a great way to start a conversation with a simple request that won\u2019t take too much time for your prospect to respond to.<\/p>\n [Prospect],<\/p>\n A colleague of mine is investigating solutions for predictive lead scoring. I\u2019ve been following you online for a bit.<\/p>\n As an expert at sales, I\u2019m wondering if you have any experience with these platforms or know anyone who does.<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>The requests in these examples are sincere and easy to oblige. You\u2019ll find that people are more than happy to help.<\/p>\n Use these templates when you want to engage prospects by seeking their expertise or insights<\/em>. These are perfect for:<\/p>\n The goal is to start a relationship by making the prospect feel valued as an expert<\/em>. Instead of pitching, you\u2019re collaborating <\/em>\u2014 which often leads to future conversations.<\/p>\n People love sharing their opinions \u2014 especially when they feel their expertise is recognized. Plus, asking for insights opens the door<\/em> to follow-up with results or opportunities based on their feedback.<\/p>\n Your prospect\u2019s customers and partners are also great sources of insights. If your prospect has a case study page, look at it, or check out reviews about it online.<\/p>\n Hi [Customer of prospect],<\/p>\n My name is [name] and I work with [company] to help clients [achieve goal].<\/p>\n I saw that you are working with [prospect\u2019s company] to achieve [goal]. I\u2019m doing some industry research on companies like [prospect\u2019s company]. Would you be willing to contribute?<\/p>\n If so, I\u2019d love to hear about your experience with [prospect\u2019s company]. You can respond via email, or we can set up a quick phone call: [link to your calendar].<\/p>\n I look forward to hearing back from you!<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> More often than not, you\u2019ll find positive information that will get the prospect talking.<\/p>\n But, if you hear from a disgruntled or unsuccessful customer, use that information too. You could motivate the prospect to turn those negative reviews into positive ones \u2014 hopefully using your company\u2019s products to do it.<\/p>\n Offering your network as a resource to others is a great way to help them out and build rapport. By serving as an introduction, you make yourself an invaluable connection.<\/p>\n [Prospect],<\/p>\n On LinkedIn, you posted a request for introductions to salespeople who successfully practice social selling.<\/p>\n I have a few that I could recommend. Would you like an introduction over email?<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> You\u2019ll have more opportunities to get in front of the prospect with each introduction you make. And when those sales reps have calls with the prospect, they\u2019ll mention that they both know you and sing your praises.<\/p>\n The prospect will become fond of you, and when you reach out again, you\u2019ll be met with excitement rather than skepticism.<\/p>\n Depending on what you sell, it might be difficult for you to evaluate your prospect\u2019s situation. But, if you can evaluate it, do so. Then, send them the results.<\/p>\n [Prospect],<\/p>\n I used some software to evaluate the search rankings of the top 50 B2B accounting firms in the Boston area. Although your firm ranks in the top 25 according to the Business Journal, your search rankings are worse than the top 40.<\/p>\n Would you like to view the report?<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>Chances are you don\u2019t sell marketing services, but if you do, use this approach. If you don\u2019t, try to find something you can analyze that your ideal buyer will care about.<\/p>\n According to Mike Schultz<\/a>, author of Insight Selling, \u201cEducating buyers not only shares the seller\u2019s expertise, but it also demonstrates the seller\u2019s willingness to collaborate with the buyer.\u201d I\u2019ve found this is another invaluable source of rapport-building.<\/p>\n [Prospect],<\/p>\n Looks like you started a blog, but have stopped publishing. Oftentimes, companies stop prioritizing blogging when results don\u2019t come immediately.<\/p>\n But did you know that companies that blog regularly generate 67% more leads than those that don\u2019t?<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>It provides useful information that is highly relevant to the prospect. Tailor this approach to any new venture or project your prospect has taken on. This could be the data they need to validate the effort they\u2019re putting into it.<\/p>\n Marketers use surveys to gather proprietary data. Salespeople should borrow this playbook.<\/p>\n Engaging prospects in the design of the survey will ensure the results are interesting for the ideal buyer profile. This is also a suitable reason to reach out, which can initiate a dialogue.<\/p>\n [Prospect],<\/p>\n You look like you have an impressive amount of experience doing [X]. I\u2019m designing a survey and will be asking 100 people with similar experiences in [role] and [industry] about their thoughts on [topic].<\/p>\n If you had the opportunity to ask any question of 100 peers, what would you ask?<\/p>\n [Your name]<\/p>\n Why this email works: <\/strong>You\u2019re building a relationship with the prospect while generating interest in the results of the survey.<\/p>\n When you release it, you\u2019ve already established a reason to reach out to them again with a stronger pitch based on the data in your report.<\/p>\n Taking the email template above a step further, you can reach out to the prospect again once you and your team create the survey. Now, you can ask the prospect and their team to take the survey.<\/p>\n [Prospect],<\/p>\n Thank you for your assistance in designing this survey. Will you take the survey now that it\u2019s ready? It\u2019s five questions long and should take you five minutes.<\/p>\n As soon as we have 100 respondents, I\u2019ll send you the preliminary results.<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> The great part about surveys is that you can ask tough questions about challenges and goals. It\u2019s hard to do that on a phone call right away.<\/p>\n Don\u2019t forget to sync your survey software<\/a> with your CRM and marketing automation software so you can see the responses and use them to customize your future sales and marketing touches to each contact\u2019s context.<\/p>\n Ask your prospects about what they think about something. Just be sure you actually plan to use their opinion in some way \u2014 don\u2019t ask an empty question.<\/p>\n You can let them know their response might be featured in some content that your company will publish in the future. Or you may be using their qualitative data to validate some quantitative data from a survey you did.<\/p>\n [Prospect],<\/p>\n Looks like your marketing efforts support a pretty big sales team.<\/p>\n At HubSpot, we recently completed a survey of B2B buyers. We asked them to give one word that best describes salespeople. The most popular answer by far was \u201cpushy.\u201d<\/p>\n Do you agree or disagree with this? Do you think your buyers think your salespeople are too pushy? Do you think this reduces the effectiveness of your marketing?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> You\u2019re actually challenging the salesperson stereotype by acknowledging that people often find sales reps pushy.<\/p>\n As a salesperson, you\u2019re actively negating that characteristic by taking a collaborative and curious approach to the prospect.<\/p>\n Offering access to market research is giving your prospect value without asking for anything in return. It\u2019s a great soft opener to a conversation about how their business is performing and any pain points your product or service may be able to address.<\/p>\n [Prospect],<\/p>\n Your quarterly report shows an impressive growth rate, especially at your scale.<\/p>\n Fast growth companies like yours usually dedicate significant resources towards recruiting. We have some market research that shows how companies allocate resources to different parts of the recruiting process.<\/p>\n Would you be interested in seeing the report so you can benchmark yourself?<\/p>\n Regards,<\/p>\n [Your name]<\/p>\n Why this email works:<\/strong> If you used this company in your market research, you\u2019re showing them the final project where their responses were featured. Moreover, you\u2019re sharing some valuable industry insights that the prospect will likely find useful.<\/p>\n People have a natural tendency to want to help others. Make the most of that and send an outreach email that asks, \u201cCould you help me get in touch with the right person?\u201d<\/p>\n [Prospect],<\/p>\n I\u2019m trying to reach the person who\u2019s in charge of implementing marketing software at your company.<\/p>\n I\u2019ve helped businesses like yours increase marketing-qualified leads by as much as 25%.<\/p>\n Could you help me get in touch with the right person?<\/p>\n Thanks for your time,<\/p>\n [Your name]<\/p>\n![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/be67aa79-8dbe-4938-8256-fdf195247a9c.png\")
<\/a><\/p>\n\n
Sales Prospecting Tips for Modern Selling<\/h2>\n
1. Start social, stay natural.<\/h3>\n
2. Master meaningful engagement.<\/h3>\n
3. Respect the relationship timeline.<\/h3>\n
4. Focus on quality over scale.<\/h3>\n
5. Warm up cold outreach.<\/h3>\n
\n
Sales Prospecting Email Templates<\/h2>\n
Cold Outreach Templates<\/h3>\n
1. Congratulate them.<\/h4>\n
![\"prospecting](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/prospecting-email-templates-2-20250402-4768581.webp\" "\\"\\"")
<\/p>\n![\"prospecting](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/prospecting-email-templates-3-20250402-6110094.webp\" "\\"\\"")
<\/p>\n2. Boost their mission.<\/h4>\n
![](\"https:\/\/knowledge.hubspot.com\/hubfs\/prospecting-email-templates-4-20250402-8892649.webp\" "\\"\\"")
<\/p>\n3. Provide immediate value.<\/h4>\n
<\/p>\n4. Offer help.<\/h4>\n
![](\"https:\/\/knowledge.hubspot.com\/hubfs\/prospecting-email-templates-6-20250402-3431436.webp\" "\\"\\"")
<\/p>\n5. Compliment them.<\/h4>\n
<\/p>\n![\"sales](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/prospecting-email-templates-8-20250402-1499746.webp\" "\\"\\"")
<\/p>\n6. Build rapport using common interests.<\/h4>\n
<\/p>\n7. Congratulate the new hire.<\/h4>\n
<\/p>\n8. Offer motivation.<\/h4>\n
<\/p>\n9. Send them a gift.<\/h4>\n
<\/p>\nReferral and Networking Templates<\/h3>\n
10. Seek referrals.<\/h4>\n
<\/p>\n11. Talk to your prospect\u2019s vendors.<\/h4>\n
<\/p>\n12. Talk to lower-level employees.<\/h4>\n
<\/p>\n13. Reference a common connection.<\/h4>\n
<\/p>\n14. Talk to friends (and strangers).<\/h4>\n
<\/p>\n![\"sales](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/prospecting-email-templates-18-20250402-5268278.webp\" "\\"\\"")
<\/p>\nFollow-up and Re-Engagement Templates<\/h3>\n
15. Respond to social media posts.<\/h4>\n
\n
\u201cWould love to keep this conversation going \u2014 mind if I shoot you a quick DM?\u201d<\/li>\n
\u201cLoved your take on [topic] \u2014 I had a similar experience with [insight]. Curious, how do you approach [related challenge]?\u201d<\/li>\n<\/ol>\n![](\"https:\/\/knowledge.hubspot.com\/hubfs\/prospecting-email-templates-19-20250402-5532418.webp\" "\\"\\"")
<\/p>\n![\"sales](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/prospecting-email-templates-20-20250402-1636815.webp\" "\\"\\"")
<\/p>\n16. Respond to content your prospects publish.<\/h4>\n
<\/p>\n17. Send your company\u2019s content.<\/h4>\n
<\/p>\n18. Send other people\u2019s content.<\/h4>\n
<\/p>\n19. Publish original content.<\/h4>\n
<\/p>\n20. Monitor who views your LinkedIn profile.<\/h4>\n
<\/p>\n21. Put their name in lights.<\/h4>\n
<\/p>\n22. Ask for advice.<\/h4>\n
<\/p>\n23. Ask for a recommendation.<\/h4>\n
<\/p>\n![\"sales](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/prospecting-email-templates-29-20250402-265441.webp\" "\\"\\"")
<\/p>\nMarket Research and Opinion-Seeking Templates<\/h3>\n
\n
24. Talk to your prospect\u2019s customers.<\/h4>\n
<\/p>\n25. Offer an introduction.<\/h4>\n
<\/p>\n26. Run a custom analysis.<\/h4>\n
<\/p>\n27. Provide insights.<\/h4>\n
<\/p>\n28. Ask them what they want to learn from peers.<\/h4>\n
<\/p>\n29. Invite them to participate in market research.<\/h4>\n
<\/p>\n30. Get their opinion.<\/h4>\n
<\/p>\n31. Ask them if they want access to market research.<\/h4>\n
<\/p>\n32. Ask if you\u2019ve got the right person.<\/h4>\n
<\/p>\n![\"sales](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/prospecting-email-templates-39-20250402-4992208.webp\" "\\"\\"")
<\/p>\n
![\"\"](\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&k=14&r=https%3A%2F%2Fblog.hubspot.com%2Fsales%2Fsales-email-templates-guaranteed-to-get-a-response&bu=https%253A%252F%252Fblog.hubspot.com%252Fsales&bvt=rss\")
<\/p>\n","protected":false},"excerpt":{"rendered":"