![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/c706e2ec-2e42-4977-a207-44505d19f1fe.png\")
<\/a><\/p>\nAnd since customer feedback<\/a> is invaluable, I\u2019ll review the best survey titles <\/strong>and survey<\/strong> email subject lines<\/strong> to help guarantee that first click.<\/p>\n Continue reading or jump ahead:<\/strong><\/p>\n <\/a> <\/p>\n A survey title<\/strong> is written directly on the survey landing page. Its function is both internal and external: Each survey title will be used by companies to track survey results, and it will also compel readers to begin taking the survey.<\/p>\n A survey subject line <\/strong>is displayed in customers\u2019 email inboxes. Subject lines have one core purpose: to compel readers to open the email. There\u2019s an enormous amount of psychology and research that goes into crafting the most successful email subject lines possible.<\/p>\n Get our free guide: <\/span>100+ email subject lines that work<\/a>.<\/span><\/p>\n <\/a> <\/p>\n Did you know that survey pages can have very high bounce rates? You may have gotten a reader to click on the survey link, but that doesn\u2019t mean that they\u2019re compelled to complete it just yet.<\/p>\n Here are some survey title characteristics I\u2019ve discovered that successful campaigns embody:<\/p>\n I\u2019m going to share a lot of examples of these principles in action as you read on.<\/p>\n <\/a> <\/p>\n In most cases, your survey title and your survey email subject line may go hand in hand. Let\u2019s review some examples of survey titles based on the type of survey<\/a> you\u2019re running.<\/p>\n Here are a few customer feedback survey<\/a> title ideas:<\/p>\n Use our free<\/em><\/strong> <\/strong>customer satisfaction survey templates<\/a><\/em><\/strong> to gather this information quickly!<\/em><\/strong><\/p>\n Here are a few NPS survey<\/a> title ideas:<\/p>\n Here are a few market research survey<\/a> title ideas:<\/p>\n <\/a> <\/p>\n Your subject lines make or break your survey campaigns, in my opinion.<\/p>\n Statistic<\/a><\/strong>: 35% of customers report opening emails based on the subject line alone.<\/p>\n Here are some characteristics that successful email subject lines are made of:<\/p>\n Pro tip<\/strong>: A\/B test<\/a> your email subject lines to help you gain insight into how your audience reacts to your content.<\/p>\n To build on these principles, let’s look at the best survey email subject lines.<\/p>\n <\/a> <\/p>\n Below, I\u2019ve compiled 21 captivating survey email subject lines to help you grab your audience\u2019s attention and increase survey participation.<\/p>\n Why this works:<\/strong> The name personalization in the subject line makes the outreach more human, and you\u2019re letting the customer know that you\u2019re listening.<\/p>\n Why this works:<\/strong> You\u2019re recognizing that your products and services aren\u2019t perfect, but you\u2019re also willing to take the necessary steps to improve. I think this show of humility gives customers more confidence in your brand.<\/p>\n Why this works:<\/strong> This shows the customer that you want to create a mutually beneficial relationship, and it incentivizes them to take your survey.<\/p>\n Why this works:<\/strong> This is another relationship-building tactic because it tells the customer that you want to work together to meet their needs.<\/p>\n Why this works:<\/strong> By encouraging honesty, you\u2019re creating an environment where customers are empowered to speak freely and more likely to contribute their thoughts and ideas. In my experience, honest feedback is the most valuable feedback.<\/p>\n Why this works:<\/strong> You\u2019re letting the recipient know that you care about how they feel, and you\u2019re giving them a forum to make their thoughts heard.<\/p>\n Here\u2019s an example of this subject line copy in the wild, sent by Ring.<\/p>\n Source<\/a><\/em><\/p>\n Why this works:<\/strong> I like how the product personalization allows you to specify the type of feedback you\u2019re requesting, and it makes the customer feel like you appreciate them as an individual.<\/p>\n Why this works:<\/strong> This recognizable play on words is eye-catching, and the incentive gives customers a reason to participate in your survey.<\/p>\n I found an example of this subject line in the wild, sent by Tailor Brands:<\/p>\n Source<\/a><\/em><\/p>\n Why this works:<\/strong> This encourages customers to air out their true feelings, and the service personalization adds that human touch that customers are looking for.<\/p>\n Why this works:<\/strong> I think the \u201cwe\u2019re all ears\u201d phrasing emphasizes that your company is willing to accept feedback with open arms and ready to act on it.<\/p>\n Why this works<\/strong>: When you make customers feel valued, you win. Plus, existing customers can point out holes and shortcomings with your customer service better than your internal team can.<\/p>\n Statistic<\/a><\/strong>: 64% of customers say they\u2019ll choose a new company to purchase from if the original company doesn\u2019t have good customer service \u2014 no matter how enjoyable they find the product.<\/p>\n Need help managing your customer feedback?<\/span> Use the <\/span>HubSpot customer feedback tool<\/a>.<\/span><\/p>\n Why it works<\/strong>: Automating this customer success<\/a> email survey to send within a close time frame after purchase can help turn a one-time purchase into a long-term relationship. You also get incredibly powerful data from customers by asking if they\u2019ve quickly achieved their goals with your product.<\/p>\n The subject line was inspired by the company Bellroy, which sent me the below email using the subject line \u201cDay 30. What\u2019s happened so far?\u201d<\/p>\n Source<\/a><\/em><\/p>\n Why it works<\/strong>: Negative customer feedback<\/a>, while unpleasant, is an enormous opportunity for companies. To quote Bill Gates, \u201cYour most unhappy customers are your greatest source of learning.\u201d I find it feels honest and authentic to see a company asking to hear your complaints.<\/p>\n Statistic<\/a><\/strong>: 62% of customers have reported that they share a bad experience with others. I think it\u2019s better to hear that bad experience directly so you can address it head-on.<\/p>\n Why it works<\/strong>: Putting a time limit on your survey creates a sense of urgency for readers and inspires action, getting attention and improving response rates.<\/p>\n Why it works<\/strong>: While getting big-picture feedback from customers can feel like pulling teeth, it\u2019s much easier to engage customers in specific satisfaction surveys. This is another type of customer success email survey that can help you get very specific insights<\/strong> into how customers are finding your product or service.<\/p>\n Inspired by this automated email sent by Amazon:<\/p>\n Source<\/a><\/em><\/p>\n Why it works<\/strong>: Customer surveys are a dime a dozen, and customers are constantly asked to participate. Give viewers a reason to feel that yours is worth completing. Just make sure that you deliver something \u201cun-average\u201d in your email body!<\/p>\n Why it works<\/strong>: This funny, candid subject line is less corporate-speak and more friendly text. Old, large companies rarely have the flexibility to take risks with humor (who wants to upset board members by being \u201cunprofessional?\u201d), so a casual tone is a superpower only wielded by the little guys.<\/p>\n Why it works<\/strong>: The 30-second time clock is the secret ingredient of this email\u2019s subject line. Who doesn\u2019t have 30 seconds to spare? Customers will appreciate the ease and give quick, candid feedback.<\/p>\n Here\u2019s an example of this email survey subject line I found in the wild, sent by Thumbtack:<\/p>\n Source<\/a><\/em><\/p>\n Why it works<\/strong>: Pulling the viewer\u2019s attention to the word \u201cNOT\u201d is eye-catching and creates intrigue. It\u2019s slightly clickbait-y, but just make sure you follow through on your promise in the email body. The unicorn emoji is a nod to the slang definition of \u201cunicorn,\u201d meaning that this is rare.<\/p>\n Why it works<\/strong>: Everyone likes to feel listened to, and this subject line plays right into that customer psychology. It also implies that readers have valuable insights that the team can benefit from, building a positive connection.<\/p>\n Why this works<\/strong>: The exaggeration and candid nature of this subject line make it feel less like corporate marketing and more like a text from a friend.<\/p>\n This subject line was inspired by the below example from Flywheel. I love that they followed this subject lineup with a line of party emojis inside the email body copy.<\/p>\n Source<\/a><\/em><\/p>\n Now that we\u2019ve reviewed some survey email subject line examples, let\u2019s discuss best practices for writing your own.<\/p>\n <\/a> <\/p>\n These are my best practices I hope you consider when writing your next survey email subject line.<\/p>\n Your survey email subject line should support your overarching survey goal. Since there are many different types of surveys to choose from, think about the following:<\/p>\n I recommend you make it clear to customers why you\u2019re running the survey so they understand how they can contribute. Here\u2019s a great example from South Dakota tourism that aims to re-engage cold email subscribers by asking them to click on the tourism experience that the recipient would enjoy most.<\/p>\n The subject line \u201cLet\u2019s Reconnect \u2764\ufe0f\u201d is short and sweet, which makes it no surprise that it leads to a very short survey. The results of this survey may feed the brand\u2019s content creation plan or feed future tailored email campaigns.<\/p>\n Source<\/a><\/em><\/p>\n The best survey email subject lines are brief and to the point. You have the body of the email to capture the nitty-gritty details, so only include the most compelling information in the subject.<\/p>\n I think a good rule of thumb to follow is to keep your subject line under 10 words and to use no more than 40-50 characters.<\/p>\n Brevity gets the recipient\u2019s attention and respects their time \u2014 it\u2019s a copywriting superpower. Here\u2019s a great example from Virgin Airlines \u2014 the subject line \u201cTell us all about it<\/strong>\u201d says everything it needs to say in 20 brief characters.<\/p>\n Source<\/a><\/em><\/p>\n Customers want to feel like you value them personally, so it\u2019s important to craft a subject line that humanizes the interaction and adds a personal touch. I suggest using their name or specific details about their purchase history as part of your survey communications to show them you acknowledge them as an individual.<\/p>\n Warning<\/strong>: Using someone\u2019s name alone isn\u2019t effective enough to get a positive response rate. I saw an email from one company that simply used the subject line \u201c\ud83d\udc4b Hey [First Name]!\u201d I imagine this got pretty good open rates… and a fair share of unsubscribes. This is a flop in my book.<\/p>\n It feels sneaky to use someone\u2019s name as clickbait to trigger their curiosity. Instead, try thoughtful, personalized subject lines. Here\u2019s an email example of a more effective personalized subject line from Golden State Warriors that used the subject line \u201c[First Name], We Want to Hear Your Thoughts!\u201d<\/p>\n\n
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Survey Subject Line vs Survey Title<\/strong><\/h2>\n
![\"Survey](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-2-20241125-9812255.webp\" "\\"\\"")
<\/p>\nWhat Makes a Great Survey Title?<\/strong><\/h2>\n
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![\"Survey](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-3-20241125-2494684.webp\" "\\"\\"")
<\/p>\nCustomer Feedback Survey Titles<\/strong><\/h3>\n
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Net Promoter Score\u00ae Survey Titles<\/strong><\/h3>\n
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Market Research Survey Titles<\/strong><\/h3>\n
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What Makes a Great Subject Line for a Survey?<\/strong><\/h2>\n
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Best Subject Lines for Surveys<\/strong><\/h2>\n
![\"List](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-4-20241125-5049177.webp\" "\\"\\"")
<\/p>\n1. [Name], we want to hear from you.<\/strong><\/h3>\n
2. How can we do better?<\/strong><\/h3>\n
3. Give us your feedback, get 30% off.<\/strong><\/h3>\n
4. Help us help you.<\/strong><\/h3>\n
5. Be honest \u2014 how are we doing?<\/strong><\/h3>\n
6. Your opinion matters. Let\u2019s chat.<\/strong><\/h3>\n
![\"Ring](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-5-20241125-9009615.webp\" "\\"\\"")
<\/p>\n7. How was [product]? Tell us all about it.<\/strong><\/h3>\n
8. More than a penny ($25) for your thoughts?<\/strong><\/h3>\n
![\"Tailor](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-6-20241125-3415643.webp\" "\\"\\"")
<\/p>\n9. How do you really feel about [service]?<\/strong><\/h3>\n
10. Share your feedback. We\u2019re all ears.<\/strong><\/h3>\n
11. Thoughts on our customer service? \ud83d\udc42<\/strong><\/h3>\n
12. It\u2019s been 14 days. How\u2019s it going?<\/strong><\/h3>\n
![\"Bellroy](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-7-20241125-7796885.webp\" "\\"\\"")
<\/p>\n13. What\u2019s NOT working with [product], [name]?<\/strong><\/h3>\n
14. Survey closing \ud83d\udea8 last day to share your thoughts<\/strong><\/h3>\n
15. Name, how did you like [purchase]?<\/strong><\/h3>\n
![\"Amazon](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-8-20241125-7930249.webp\" "\\"\\"")
<\/p>\n16. Not your average satisfaction survey \ud83d\udc40 (takes 60 secs)<\/strong><\/h3>\n
17. Our survey is literal trash without you, [first name]<\/strong><\/h3>\n
18. Tell us what you think of [company name] in 30 seconds<\/strong><\/h3>\n
![\"Thumbtack](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-9-20241125-1047770.webp\" "\\"\\"")
<\/p>\n19. Yes, a company survey (but NOT a waste of time) \ud83e\udd84<\/strong><\/h3>\n
20. Want your ideas reviewed by the team?<\/strong><\/h3>\n
21. We\u2019d <\/strong>looooooove<\/strong> your feedback, [name]!<\/strong><\/h3>\n
![\"Flywheel](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-10-20241125-8545534.webp\" "\\"\\"")
<\/p>\nAlign with your goal.<\/strong><\/h3>\n
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![\"South](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-11-20241125-2291612.webp\" "\\"\\"")
<\/p>\nKeep it concise.<\/strong><\/h3>\n
![\"Virgin](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-12-20241125-2739588.webp\" "\\"\\"")
<\/p>\nMake it personal.<\/strong><\/h3>\n
![\"Golden](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-13-20241125-6437450.webp\" "\\"\\"")
<\/p>\n
![\"Grind](\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/survey-email-subject-lines-14-20241125-9187424.webp\" "\\"\\"")
<\/p>\n