{"id":1747,"date":"2025-03-27T10:00:00","date_gmt":"2025-03-27T11:00:00","guid":{"rendered":"https:\/\/web-stil.info\/?p=1747"},"modified":"2025-05-02T22:19:59","modified_gmt":"2025-05-02T22:19:59","slug":"the-power-of-ai-in-sales-how-teams-partner-with-ai-to-boost-revenue","status":"publish","type":"post","link":"https:\/\/web-stil.info\/index.php\/2025\/03\/27\/the-power-of-ai-in-sales-how-teams-partner-with-ai-to-boost-revenue\/","title":{"rendered":"The Power of AI in Sales: How Teams Partner With AI to Boost Revenue"},"content":{"rendered":"<p>Now that AI has been mainstream for over two years, you may be wondering: <em>How is artificial intelligence changing sales? <\/em>I\u2019m here to give you the lowdown on how sales teams are using AI, how it has changed the sales landscape, and how you can use AI in sales, too.<\/p>\n<p>I have mixed feelings about AI \u2014 I think it\u2019s equal parts exciting and alarming \u2014 and I know many others do, too. But regardless of whether you feel AI is good for sales, your role, or humanity at large, the fact remains: It\u2019s only getting more sophisticated and ubiquitous as time goes on.<\/p>\n<p>So, it serves you, whether you\u2019re a sales rep or leader, to understand how to leverage artificial intelligence in sales. That\u2019s why I\u2019ve compiled this handy guide to help you out on that front. Let\u2019s dive in.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=b91f6ffc-9ab7-4b84-ba51-e70672d7796e&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"Free Download:&nbsp;Sales Plan Template\" height=\"58\" width=\"330\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/b91f6ffc-9ab7-4b84-ba51-e70672d7796e.png\" align=\"middle\" \/><\/a><\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-ai-in-sales\">What is AI in sales?<\/a><\/li>\n<li><a href=\"#the-need-for-artificial-intelligence-in-sales\">The Need for Artificial Intelligence in Sales<\/a><\/li>\n<li><a href=\"#the-benefits-of-artificial-intelligence-and-automation-in-sales\">The Benefits of Artificial Intelligence and Automation in Sales<\/a><\/li>\n<li><a href=\"#11-ways-your-team-can-use-ai-in-sales\">11 Ways Your Team Can Use AI in Sales<\/a><\/li>\n<\/ul>\n<p>I\u2019ll preface this whole piece by saying that I\u2019m <em>extremely <\/em>wary of AI.<\/p>\n<p>Ever since the first time it had the audacity to autocorrect one of my texts, I\u2019ve been convinced that it\u2019s going to lead to mass professional displacement and\/or humanity\u2019s downfall \u2014 but until those things happen, I\u2019ll try to be objective about its benefits and pitfalls.<\/p>\n<p>Frankly, it has plenty of both for salespeople. Let\u2019s take a look at some of them.<\/p>\n<h3><strong>AI is further empowering buyers.<\/strong><\/h3>\n<p>We\u2019ve been living in the era of the empowered buyer for quite some time now. Prospects are as well-informed, confident, and independent as they\u2019ve ever been \u2014 and AI is only expediting that trend.<\/p>\n<p>Self-service resources for product research (most notably search engines) are already a staple of the modern buyer\u2019s journey, but generative AI is becoming an increasingly prominent resource, shaping how consumers understand the products and services they invest in. Here\u2019s how I see it changing the buyer and seller experience:<\/p>\n<ul>\n<li>Google is in the process of <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">augmenting its search results with generative AI<\/a>. This means more people will find the answers to their searches in AI responses.<\/li>\n<li>AI chatbots are growing in popularity with younger generations for consumer queries. In HubSpot\u2019s <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-consumer-trends-report\">State of Consumer Trends Report<\/a>, 13% of Gen Z respondents cited it as their preferred method for finding answers to their questions online, compared to just 2% of Boomers.<\/li>\n<li>As AI\u2019s popularity as a resource for product research grows, I think it could potentially undermine the salesperson\u2019s traditional position as the more informed, consultative guide in a sales engagement.<\/li>\n<\/ul>\n<p>As a salesperson, this shift could be helpful or frustrating, depending on how that research casts your offering. A prospect\u2019s AI-powered research might frame your product or service in a positive light \u2014 immediately establishing it as a good fit for a prospect and offering you a leg up. Or AI\u2019s take on your offering might be less than flattering, forcing you to sell from a more compromised position.<\/p>\n<h3><strong>Salespeople are concerned about job displacement.<\/strong><\/h3>\n<p>Beyond empowering buyers, AI\u2019s emergence has <a href=\"https:\/\/offers.hubspot.com\/ai-sales\">some wide-reaching implications in sales<\/a> \u2014 some of which can be unnerving. I touched on this at the beginning of this section (a bit tongue-in-cheekily), but AI has led to some real concerns about job displacement in the field.<\/p>\n<p>That trend isn\u2019t exactly specific to sales, but it still has a lot of sales professionals particularly worried. Our <a href=\"https:\/\/blog.hubspot.com\/sales\/state-of-ai-sales\">2024 State of AI in Sales survey<\/a> found that 59% of sales professionals are concerned about AI replacing their jobs in the next few years.<\/p>\n<h3><strong>AI can free up salespeople to sell more effectively.<\/strong><\/h3>\n<p>But even with job displacement fears looming, several salespeople still see AI as an invaluable resource in the modern sales landscape \u2014 one that supports their professional responsibilities as opposed to undermining them.<\/p>\n<p>That <a href=\"https:\/\/blog.hubspot.com\/sales\/state-of-ai-sales\">same survey<\/a> found that 78% of sales professionals believe AI can help them spend more time on the most critical aspects of their role, and 74% agree that AI can help them spend more time on the parts of the job they enjoy most. We also found that <a href=\"https:\/\/offers.hubspot.com\/ai-sales\">43% of sales reps<\/a> are now using AI in their jobs (up from 24% in 2023), but sales is still lagging in adoption behind other sectors (consider marketing at 74%).<\/p>\n<p>I think there\u2019s a growing need for salespeople to understand and adopt AI-related resources \u2014 let\u2019s take a closer look at the \u201cwhy\u201d behind it.<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%;height: auto;overflow: hidden;padding: 0;max-width: 560px;max-height: 315px;min-width: 256px;margin: 0px auto\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"overflow: hidden;max-width: 100%;padding-bottom: 56.25%;margin: 0\">\n<p><iframe loading=\"lazy\" title=\"Sales Prospecting and Outreach with ChatSpot.ai and Content Assistant\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fHp8B1RJBIw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><\/div>\n<\/div>\n<p><a><\/a> <\/p>\n<h2><strong>The Need for Artificial Intelligence in Sales<\/strong><\/h2>\n<p>Regardless of how you might feel about AI, the fact remains: AI is not going to un-invent itself. It\u2019s already a staple of several fields \u2014 especially sales \u2014 and its role is only going to grow.<\/p>\n<p>The way I see it, adopting AI-powered resources has transitioned from a nice-to-have to a need-to-have in sales. Our <a href=\"https:\/\/blog.hubspot.com\/sales\/state-of-ai-sales\">2024 State of AI in Sales<\/a> survey found that 76% of sales professionals predicted that most of the software they use will have built-in AI capabilities by 2030.<\/p>\n<p>Notably, <a href=\"https:\/\/offers.hubspot.com\/ai-sales\">87% say they\u2019ve started using AI<\/a> because it\u2019s integrated with tools they already use, like <a href=\"https:\/\/www.hubspot.com\/startups\/tech-stacks\/ai\/hubspot\">the AI<\/a> in HubSpot\u2019s <a href=\"https:\/\/www.hubspot.com\/products\/sales\">Sales Hub<\/a>. This has led to better data analysis, forecasting, and overall sales efficiency.<\/p>\n<p>While being extremely wary of AI, I\u2019ve caved to using it \u2014 not because I wanted to, but because I came to understand that my position wasn\u2019t practical. And a lot of salespeople are hitting that point as well.<\/p>\n<p>AI is here to stay, and refusing to adopt it means you run the risk of being left behind. It serves everyone, from BDRs to CSOs, to start taking AI seriously and learning to leverage it, both individually and organizationally.<\/p>\n<p>The \u201cneed for artificial intelligence\u201d in sales boils down to this: not letting stubbornness interfere with organizational efficiency and effectiveness. I\u2019ve come to the conclusion that there\u2019s no real reason to avoid embracing AI in sales.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>The Benefits of Artificial Intelligence and Automation in Sales<\/strong><\/h2>\n<p>I\u2019ve come to see that AI does actually offer some very real benefits in sales \u2014 and salespeople generally recognize those.<\/p>\n<p>Overall, our <a href=\"https:\/\/offers.hubspot.com\/ai-sales\">2024 State of AI in Sales<\/a> survey revealed that AI offers time-saving capabilities, deeper data analysis, and stronger forecasting potential. Here are some other findings and the figures to support them.<\/p>\n<h3>AI can help automate tedious tasks to free salespeople up to sell.<\/h3>\n<ul>\n<li>The number one use of AI is to automate manual processes, such as manual data or information entry.<\/li>\n<li>64% of sales professionals save one to five hours per week using AI to automate manual tasks.<\/li>\n<li>78% say that AI can help them spend more time on the most critical aspects of their role.<\/li>\n<li>73% state that <a href=\"https:\/\/blog.hubspot.com\/sales\/ai-sales-tools\">AI tools<\/a> have increased their team\u2019s productivity.<\/li>\n<\/ul>\n<h3>AI can support more thoughtful customer insight.<\/h3>\n<ul>\n<li>73% of sales professionals agree that AI can help them pull insights from data they otherwise wouldn\u2019t be able to find.<\/li>\n<li>65% say AI will help them understand their customers better.<\/li>\n<li>52% use AI for data analysis, lead scoring, pipeline analysis, and forecasting.<\/li>\n<\/ul>\n<h3>AI can enhance personalization in sales.<\/h3>\n<ul>\n<li>69% of sales professionals strongly or somewhat agree that AI can help them personalize the customer experience.<\/li>\n<li>61% also agree that AI can make prospecting more personalized.<\/li>\n<li>22% actively use AI to personalize their outreach.<\/li>\n<li>70% say that using AI increases their response rates.<\/li>\n<\/ul>\n<p>Obviously, that list of benefits isn\u2019t exhaustive, but you get the idea. AI expedites aspects of sales that many salespeople often find tedious or challenging. It helps structure better-informed, more streamlined sales efforts \u2014 even if its presence presents some reasonable, serious concerns.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>11 Ways Your Team Can Use AI in Sales<\/strong><\/h2>\n<p>Artificial intelligence in sales can be leveraged in many different ways. However, here are 11 applications that I think can transform your sales process.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-1-20250320-5025531.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai in sales: tasks salespeople use ai for\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/offers.hubspot.com\/ai-sales\"><em>Source<\/em><\/a><\/p>\n<h3><strong>1. Access to advanced data enrichment, analysis, and applications.<\/strong><\/h3>\n<p>Sound data enrichment \u2014 the process of pulling data into an organization\u2019s database (typically a <a href=\"https:\/\/blog.hubspot.com\/sales\/crm-database\">CRM<\/a>) from third-party sources \u2014 is transitioning from an asset to a necessity for sales orgs. It allows you to create a more holistic, comprehensive, and accurate understanding of your prospects, leads, customers, and processes.<\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/products\/sales?hubs_post-cta%3DEN-blog-pm\">HubSpot\u2019s Sales Hub<\/a> is a robust customer relationship management (CRM) tool for salespeople and sales teams. I love how this platform offers a comprehensive solution. From forecasting to prospecting and even scheduling meetings, I guarantee you\u2019ll find ways to improve your workflow.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-2-20250320-5867140.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"how to use ai in sales: enriching data in your crm\" \/><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/products\/sales\">Get started with Sales Hub today<\/a>.<\/p>\n<p>Sales Hub also leverages <a href=\"https:\/\/www.hubspot.com\/artificial-intelligence\">artificial intelligence<\/a> to gather data from your prospects and customers.<\/p>\n<p>Key features include:<\/p>\n<ul>\n<li><strong>Data capture<\/strong> through <a href=\"https:\/\/www.hubspot.com\/products\/business-card-scanner-app?_ga%3D2.168501027.361720340.1675450425-1000225153.1675450425\">the mobile business card scanner<\/a>. This uses machine learning to pull contact data directly into your CRM from a business card.<\/li>\n<li><strong>Data enrichment<\/strong>. AI automatically populates your CRM by pulling contact properties from email conversations with prospects, leads, or customers. This data could be phone numbers, geographical locations, job titles, and more.<\/li>\n<\/ul>\n<p>Another interesting application of AI in data enrichment is <a href=\"https:\/\/www.zoho.com\/dataprep\/what-is-data-enrichment.html\">Zoho\u2019s<\/a> DataPrep solution, which analyzes and transforms data into new \u201ctypes.\u201d<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-3-20250320-2454200.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai in sales: zoho data\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.zoho.com\/dataprep\/what-is-data-enrichment.html\"><em>Source<\/em><\/a><\/p>\n<p>Zoho uses AI to extract \u201cmeaning\u201d from existing information in a CRM and uses its findings to create new data points, such as lead sentiments and topics of interest. These \u201cnew\u201d data points can then be leveraged across several use cases. That includes lead scoring, lead prioritization, and outreach personalization.<\/p>\n<h3><strong>2. <\/strong><strong>Summarize meetings and calls with <\/strong><strong>conversation intelligence<\/strong><strong>.<\/strong><\/h3>\n<p>Salespeople spend lots of time in meetings and on calls with prospects and customers. These are the most valuable touchpoints because you\u2019re in live contact with your clients. After each call, it\u2019s crucial to summarize what was discussed and highlight action items.<\/p>\n<p>AI can now do that for you \u2014 with a high degree of accuracy.<\/p>\n<p>Most sophisticated conversation intelligence software leverage some form of artificial intelligence to analyze sales calls and pull key insights.<\/p>\n<p>A great example of one of these tools is <a href=\"https:\/\/www.hubspot.com\/products\/conversation-intelligence\">HubSpot\u2019s conversation intelligence solution<\/a>. This platform uses AI to \u201cuncover the why behind sales performance.\u201d<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-4-20250320-436527.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai in sales: conversation intelligence\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.hubspot.com\/products\/conversation-intelligence\"><em>Source<\/em><\/a><\/p>\n<p>The program identifies key insights, such as trends and objections. This data can then be used to easily pinpoint areas of weakness or underperformance.<\/p>\n<p>Another example of an AI-powered conversation intelligence tool is <a href=\"https:\/\/www.chorus.ai\/\">Chorus<\/a>. This platform leverages artificial intelligence to recognize the context within a conversation, identify key moments within sales calls, and even note competitor mentions.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-5-20250320-4736889.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"how to use ai in sales: conversation intelligence from chorus\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.chorus.ai\/\"><em>Source<\/em><\/a><\/p>\n<h3><strong>3. Improve pipeline management and forecasting.<\/strong><\/h3>\n<p>Although most sales reps follow best practices and periodically run sales forecasts, recent data has found that the majority of sales reps <a href=\"https:\/\/www.chorus.ai\/blog\/forecasting-facts-twb\">inaccurately forecast<\/a> their pipeline. However, leveraging artificial intelligence allows you to significantly reduce the probability of inaccuracies in your sales team.<\/p>\n<p>Consider <a href=\"https:\/\/www.aviso.com\/product\/revenue-forecasting\">Aviso<\/a>, an AI-driven forecasting solution, to understand how this works.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-6-20250320-4500893.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"using ai in sales: sales forecasting\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.aviso.com\/product\/revenue-forecasting\"><em>Source<\/em><\/a><\/p>\n<p>Aviso uses AI to analyze data and produce insights into deals and the overall pipeline. Some of these AI applications include:<\/p>\n<ul>\n<li><strong>WinScore Insights<\/strong>. This is a score that represents the likelihood of successfully closing a deal.<\/li>\n<li><strong>AI-powered forecasts<\/strong>. This can be used to predict the total number of new deals, renewals, and churn within a fixed period.<\/li>\n<li><strong>Scenario forecasting<\/strong>. These dynamic forecasts take \u201cwhat if\u201d scenarios into account.<\/li>\n<li><strong>AI-powered suggestions<\/strong>. These insights account for historical and current performance.<\/li>\n<\/ul>\n<p>I think these AI-powered features can be the key differentiator in how well a sales team can build forecasts, draw insights from these forecasts, and make decisions.<\/p>\n<h3><strong>4. Create and repurpose sales content.<\/strong><\/h3>\n<p>Generative AI can be super helpful in creating and recycling sales content for a different purpose, a new audience, or a different format. We found that <a href=\"https:\/\/blog.hubspot.com\/sales\/state-of-ai-sales\">47% of respondents<\/a> use generative AI tools such as ChatGPT, Jasper, and DALL-E to help write sales content or prospect outreach messages. Check out <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-ai-prompts\">these prompts<\/a> if you\u2019re interested in exploring this use case.<\/p>\n<p>HubSpot offers a <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\/business\">generative AI tool<\/a> that can help write, expand, or change the tone of your copy across your sales materials.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-7-20250320-6135691.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"using ai in sales: repurposing material with canva\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.canva.com\/pro\/magic-switch\/\"><em>Source<\/em><\/a><\/p>\n<p>Another helpful toolkit is <a href=\"https:\/\/www.canva.com\/magic\/\">Canva\u2019s Magic Studio<\/a>. It uses AI to help you in the content creation process, from writing to design. One tool I think is especially relevant here is Magic Switch, which can repurpose your content in seconds, whether you need a different format or to share content with a different prospect.<\/p>\n<h3><strong>5. Recommend next steps for sales reps with AI-guided selling.<\/strong><\/h3>\n<p>AI can help find and recommend the next best action for sales reps to take with every prospect in their pipeline. Instead of having to keep track of each relationship and every move each prospect makes, AI can take care of that for you. It can nudge you when it sees a prospect is ready for the next step or prompt you to reach out if a prospect is getting cold.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-8-20250320-8685691.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai in sales: guided selling software\" \/><\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/products\/sales\/ai-guided-selling\">HubSpot\u2019s AI-guided selling software<\/a> helps you work with the right leads on the right deals at the right time. It helps you prioritize which actions to take with which prospects.<\/p>\n<p>I find it helps sales reps take impactful actions and increases their overall efficiency.<\/p>\n<h3><strong>6. <\/strong><strong>Monitor your competitors.<\/strong><\/h3>\n<p>Stop monitoring your competitors manually and set AI to keep an eye on them. It can scrape competitor websites, social media, and news sites for pricing, announcements, new offerings, marketing campaigns, and performance. It will then notify you with relevant updates and provide analyses on how they\u2019re performing.<\/p>\n<p>You will be able to identify emerging trends faster and make strategic decisions sooner. In other words, you\u2019ll have an edge over your competitors with the real-time data AI can provide 24\/7.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-9-20250320-3014720.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"how to use ai in sales: monitor your competitors\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.crayon.co\/\"><em>Source<\/em><\/a><\/p>\n<p><a href=\"https:\/\/www.crayon.co\/\">Crayon<\/a>, for example, uses AI to summarize any news about your competitors and analyzes changes in your competitive landscape with scores to help you know which are the most important \u2014 all delivered to your inbox daily.<\/p>\n<h3><strong>7. Enhance lead scoring and qualification.<\/strong><\/h3>\n<p>Knowing which leads are more likely to buy and which prospects fit within your target audience is key to successful selling. In my experience, there\u2019s no point wasting time on leads who are not ready or likely to buy.<\/p>\n<p>This is why lead scoring and qualification are essential tasks \u2014 made a thousand times easier (and more accurate) with the help of AI. For instance, HubSpot offers a <a href=\"https:\/\/www.hubspot.com\/products\/lead-scoring\">predictive lead scoring tool<\/a> that uses artificial intelligence to identify high-quality leads based on predefined criteria and the historical data of clients who\u2019ve closed.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/ai-in-sales-10-20250320-9505275.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"how to use ai in sales: lead scoring\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.hubspot.com\/products\/lead-scoring\"><em>Source<\/em><\/a><\/p>\n<p>Its AI-guided predictive lead scoring will help you identify and prioritize the best leads through customized scoring metrics based on real-time data. It provides scores based on fit and engagement so you know if they fit your ideal customer profile (ICP) and how much interest they have in your offering.<\/p>\n<h3><strong>8. Streamline and optimize sales engagement.<\/strong><\/h3>\n<p>Sales engagement consists of all buyer-seller interactions within the sales process \u2014 from initial outreach to customer onboarding. AI can help you leverage data and insights to streamline this process by helping you understand customer needs and pain points.<\/p>\n<p>The top use case for AI in sales is to help representatives understand customer needs, according to <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/research\/Salesforce-State-of-Sales-4th-Ed.pdf\">Salesforce\u2019s State of Sales report<\/a>. Your knowledge of each customer\u2019s needs informs every decision you make in customer interactions \u2014 from your pitch to your sales content and overall outreach approach.<\/p>\n<p>While consumers can use AI to research potential solutions and companies, sellers have the same power in their hands and can use AI to research prospects who fit their ICP so their initial outreach lands well.<\/p>\n<p>Moreover, you can streamline sales engagement with automation. Most customers follow a similar path with your company, so not every interaction needs to be re-invented each time. I\u2019ve found leveraging automation for customer interaction is a fantastic way to keep customers engaged while saving reps time. And don\u2019t worry. You can automate the personalization as well so customers don\u2019t <em>feel <\/em>like they\u2019re at the receiving end of rote communication.<\/p>\n<p>A great example of a sales engagement solution that helps you do this is <a href=\"https:\/\/www.apollo.io\/\">Apollo<\/a>. By leveraging AI on Apollo or exploring similar <a href=\"https:\/\/www.artisan.co\/blog\/apollo-alternatives\">alternatives<\/a>, you can:<\/p>\n<ul>\n<li>Set up automated outreach messages using pre-defined customization fields.<\/li>\n<li>Optimize the performance of your outreach by running A\/B tests.<\/li>\n<li>Access AI insights on your outreach campaigns, such as a prospect or lead\u2019s interest level.<\/li>\n<li>Leverage the \u201crules engine\u201d to update pre-determined sequences or outreach campaigns once certain criteria are met.<\/li>\n<\/ul>\n<h3><strong>9. Personalize pitches and emails.<\/strong><\/h3>\n<p>Generative AI has become extremely (or unsettlingly) sophisticated and is particularly great with personalizing customer interactions. I think it can be especially helpful in personalizing pitches and emails. I spoke with two experts who shared their personalization use cases.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/gregoryrozdeba\/?originalSubdomain%3Dca\">Gregory Rozdeba<\/a>, CEO of <a href=\"https:\/\/www.dundaslife.com\/\">Dundas Life<\/a>, claims that leveraging generative AI in InsurTech has been pivotal. Rozdeba notes that the team uses AI to personalize sales pitches and proposals, making every interaction with prospects feel tailor-made.<\/p>\n<p>\u201cBy analyzing data on customer preferences and behaviors, AI helps us predict needs, enabling preemptive solution offerings. This not only increases engagement but also positions us as attentive and proactive. Moreover, AI-driven insights into market trends ensure our strategies remain agile, keeping us ahead in a competitive landscape,\u201d Rozdeba says.<\/p>\n<p>Generative AI\u2019s ability to support personalization extends beyond personalizing pitches \u2014 it can also assist with email outreach.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pat-schirripa-07641227\/\">Pat Schirripa<\/a>, CEO of <a href=\"https:\/\/people2u.com.au\/\">People 2U<\/a>, says, \u201cForget robots taking sales rep jobs! Generative AI is a game-changer for our team. We use it to craft personalized email outreach that grabs attention.\u201d<\/p>\n<p>Schirripa shares that AI analyzes customer data and suggests email content tailored to each lead\u2019s needs. That saves reps tons of time with personalized messages, making them more likely to resonate.<\/p>\n<p>\u201cIt\u2019s like having a super-powered research assistant for each salesperson, freeing them up to focus on building relationships and closing deals,\u201d Schirripa says.<\/p>\n<h3><strong>10. Refine sales scripts.<\/strong><\/h3>\n<p>Sales teams can also leverage generative AI as a resource for creating and iterating upon more thoughtful, effective sales scripts.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marco-genaro-palma\/\">Marco Genaro Palma<\/a>, freelance CMO and SEO consultant at <a href=\"https:\/\/genaropalma.com\/\">GenaroPalma.com<\/a>, says, \u201cOne creative method I\u2019ve found really helpful for boosting our sales effectiveness involves starting with a basic sales script and then letting generative AI tools tweak and improve it as we go.\u201d<\/p>\n<p>Palma notes that the AI can respond to real-time feedback, making changes to ensure sales pitches stay sharp and engaging.<\/p>\n<p>However, Palma caveats, \u201cDespite the advancements in technology, the personal touch in sales is still key, but these AI-enhanced scripts help us keep our approach fresh and effective.\u201d<\/p>\n<h3><strong>11. <\/strong><strong>Train your employees with AI coaching<\/strong><strong>.<\/strong><\/h3>\n<p>AI can help new reps get trained and on the floor <a href=\"https:\/\/www.quantified.ai\/platform\/\">42% faster<\/a> than traditional training. Think of AI as a sales coach who can be available all the time.<\/p>\n<p>Tools like <a href=\"https:\/\/www.quantified.ai\/\">Quantified<\/a> create avatars for simulated sales calls for reps to practice. Afterward, Quantified will provide feedback on what the rep did well and where they can improve. Roleplay is one of the <a href=\"https:\/\/www.pitchmonster.io\/blog\/master-sales-role-play-training\">most effective methods<\/a> for training sales reps, yet many teams find they don\u2019t have time (or feel awkward) roleplaying with one another.<\/p>\n<p>Quantified enables trainees to get the roleplay they need along with personalized coaching. Finally, Quantified trains the AI avatars on your messaging and product to provide a custom rubric with relevant, accurate feedback.<\/p>\n<p>If you don\u2019t want to hand over all coaching responsibilities to AI, <a href=\"https:\/\/www.gong.io\/sales-training\/\">Gong<\/a>\u2019s conversation intelligence can help by listening in on live sales conversations. It delivers data and insights on reps\u2019 strengths and weaknesses to provide personalized and pointed coaching.<\/p>\n<p><a><\/a> <\/p>\n<h2>Leveraging Artificial Intelligence Based on Your Sales Needs<\/h2>\n<p>There\u2019s no single, one-size-fits-all way to leverage artificial intelligence that will work for every sales org by default. Sales processes vary, so it\u2019s only fitting that the AI tools and tactics different teams use would vary as well.<\/p>\n<p>With that said, if you\u2019d like to become more deliberate about incorporating AI into your sales process, I think figuring out which aspects of your process can be simplified or optimized is a good place to start.<\/p>\n<p>From there, it\u2019s about identifying the tools that suit your unique needs.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fsales%2Fai-in-sales&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fsales&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Now that AI has been mainstream for over two years, you may be wondering: How is artificial intelligence changing sales? I\u2019m here to give you the lowdown on how sales teams are using AI, how it has changed the sales landscape, and how you can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1747"}],"collection":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":2,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1747\/revisions\/1801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media\/1752"}],"wp:attachment":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}