{"id":1828,"date":"2025-03-26T10:00:00","date_gmt":"2025-03-26T11:00:00","guid":{"rendered":"https:\/\/web-stil.info\/?p=1828"},"modified":"2025-05-02T22:21:46","modified_gmt":"2025-05-02T22:21:46","slug":"5-best-sales-enablement-platforms-of-2025","status":"publish","type":"post","link":"https:\/\/web-stil.info\/index.php\/2025\/03\/26\/5-best-sales-enablement-platforms-of-2025\/","title":{"rendered":"5 Best Sales Enablement Platforms of 2025"},"content":{"rendered":"<p>I hate to break it to you, but having a great product or service alone is not enough to succeed in today\u2019s marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. That\u2019s where <a href=\"https:\/\/blog.hubspot.com\/sales\/benefits-of-sales-enablement\">sales enablement<\/a> platforms help.<\/p>\n<p>I\u2019ve worked with businesses that spend thousands on software that sales teams end up barely using. Other tools? They become an indispensable part of the workflow \u2014 automating tedious tasks, surfacing key insights, and helping reps hit quota.<\/p>\n<p>If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. These tools help teams work better, close more sales, and make more money. Let\u2019s get started!<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=d8e1f7e4-c18b-49da-8a71-9d85c086b85a&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px\" alt=\"Get Started with HubSpot Sales Software for Free\" height=\"60\" width=\"447\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/d8e1f7e4-c18b-49da-8a71-9d85c086b85a.png\" \/><\/a><\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-a-sales-enablement-platform\">What is a sales enablement platform?<\/a><\/li>\n<li><a href=\"#what-do-sales-enablement-platforms-do\">What do sales enablement platforms do?<\/a><\/li>\n<li><a href=\"#revenue-enablement-vs-sales-enablement\">Revenue Enablement vs. Sales Enablement<\/a><\/li>\n<li><a href=\"#5-best-sales-enablement-platforms\">5 Best Sales Enablement Platforms<\/a><\/li>\n<li><a href=\"#my-favorite-picks-for-sales-enablement\">My Favorite Picks for Sales Enablement<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<p><strong><\/strong><\/p>\n<p>According to <a href=\"https:\/\/offers.hubspot.com\/sales-trends-report\">HubSpot\u2019s Sales Trends report<\/a>, <strong>52% of sales pros use sales enablement content<\/strong> and 79% of them say it\u2019s important to making a sale.<\/p>\n<p><a><\/a> <\/p>\n<h2>What do sales enablement platforms do?<\/h2>\n<p>Sales enablement platforms can help sales teams in many ways \u2014 from content to analytics and more.<\/p>\n<ol start=\"1\">\n<li><strong>Content Management.<\/strong> Keeping all sales materials (like slides, brochures, and case studies) in one easy-to-find place.<\/li>\n<li><strong>Analytics &amp; Reporting.<\/strong> Showing which sales content works best so teams can make better choices.<\/li>\n<li><strong>Training &amp; Coaching.<\/strong> Providing guides, videos, and coaching to help sales reps improve.<\/li>\n<li><strong>CRM Integration &amp; Automation.<\/strong> Automating follow-ups and keeping track of customers in one system.<\/li>\n<\/ol>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-1-20250320-9466573.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"what do sales enablement platforms do?\" \/><\/p>\n<p><strong>Expert insight:<\/strong> According to <a href=\"https:\/\/www.linkedin.com\/in\/daria-shevchenko\/?originalSubdomain%3Dua\">Daria Shevchenko<\/a>, CMO at <a href=\"http:\/\/snov.io\">Snov.io<\/a>, data is one of the biggest reasons businesses use these tools. \u201cNowadays, all the decisions businesses make need to be based on evidence if they want to avoid losing time, money, and effort on things that don\u2019t perform well,\u201d she says.<\/p>\n<p>\u201cThese platforms help track the performance of campaigns and content, which becomes useful in the future when you need to make budget allocation decisions. For example, if you see that one channel is bringing in good numbers, you would allocate a bigger chunk of the budget on it in the next quarter.\u201d<\/p>\n<p>For a deeper dive into how to apply these features, check out <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/(Academy)\/Sales%2520Enablement%2520Strategy%2520Guide%2520by%2520HubSpot%2520Academy.pdf\">HubSpot\u2019s Sales Enablement Training Workbook<\/a>.<\/p>\n<h3>AI Integration and Sales Enablement<\/h3>\n<p>The elephant in any room when discussing software is of course\u2026 What is the impact of AI in this area? Sales enablement is no different.<\/p>\n<p>According to several of the sales experts I spoke with, AI integration is one of the most powerful features that several sales enablement platforms offer \u2014 but still it\u2019s not something talked about enough.<\/p>\n<p>\u201cOne very important, almost ignored aspect involves AI integration. Most sales enablement tools, HubSpot included, have AI-driven features that make automatic recommendations of content to sales representatives based on lead behavior,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/reilly-james\/?originalSubdomain%3Dca\">Reilly James Renwick<\/a>, CMO at <a href=\"https:\/\/pragmatic.mortgage\/\">Pragmatic Mortgage Lending<\/a>.<\/p>\n<p>\u201cThis personalization at scale ensures that reps are always using the most relevant materials, which can be a huge time-saver. In addition, AI keeps tabs on buyer intent and engagement for sales teams so reps can strike when a lead is in the perfect stage of their journey. It\u2019s a game-changer for boosting productivity and upping sales.\u201d<\/p>\n<p><a><\/a> <\/p>\n<h2>Revenue Enablement vs. Sales Enablement<\/h2>\n<p>While <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-tools-to-help-close-deals-list\">sales enablement<\/a> tools focus on helping sales teams close deals, revenue enablement takes a broader approach.<\/p>\n<ul>\n<li><strong>Sales enablement <\/strong>supports sales teams specifically by providing tools, content, and automation to improve close rates.<\/li>\n<li><strong>Revenue enablement <\/strong>aligns sales, marketing, and customer success teams to optimize the entire revenue cycle.<\/li>\n<\/ul>\n<p>As Renwick puts it, \u201cIf enablement as such focuses mainly on equipping a sales team with content and tools to actually close deals, then revenue enablement extends that support to the whole process of creating revenue, inclusive of marketing and customer success.<\/p>\n<p>\u201cRevenue enablement focuses on selling, marketing, and customer success alignment with seamless communication at each touchpoint in the Customer Life Cycle with consistent messaging across.\u201d<\/p>\n<p>Now, let\u2019s dive into the top sales enablement platforms.<\/p>\n<p><a><\/a> <\/p>\n<h2>5 Best Sales Enablement Platforms<\/h2>\n<p>Instead of just listing features, I went <strong>straight to the source <\/strong>\u2014 real sales reps \u2014 to get their take on which sales enablement platforms actually make a difference.<\/p>\n<h3>1. HubSpot<\/h3>\n<p><strong>Best for: <\/strong>Seamless Sales &amp; Marketing Alignment<\/p>\n<p><a href=\"https:\/\/www.hubspot.com\/sales\">HubSpot Sales Hub<\/a> is more than just a CRM \u2014 it\u2019s an all-in-one AI-powered sales enablement platform designed to help teams work smarter, not harder. What makes HubSpot stand out is its seamless integration of marketing, sales, and automation, allowing businesses to track leads, automate follow-ups, and personalize outreach all in one place.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-2-20250320-8760772.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"sales enablement platform: hubspot\u2019s playbooks on sales hub\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.hubspot.com\/products\/sales\/playbooks?hubs_content=www.hubspot.com\/products\/sales&amp;hubs_content-cta=sales-feature9\"><em>Source<\/em><\/a><\/p>\n<p>Sales reps love that they can <strong>see a prospect\u2019s entire engagement history<\/strong>, including what emails they\u2019ve opened, what pages they\u2019ve visited, and what content they\u2019ve engaged with.<\/p>\n<p><strong>Core features:<\/strong><\/p>\n<ul>\n<li>CRM with built-in sales enablement tools.<\/li>\n<li>AI-powered content recommendations.<\/li>\n<li>Automated follow-ups based on customer behavior.<\/li>\n<li>Deep analytics and personalized dashboards.<\/li>\n<li>Easy to use \u2014 intuitive UI and minimal setup time.<\/li>\n<\/ul>\n<p><strong>Pricing<\/strong>: Free plan available. Paid plans start at $20 per seat\/month (Starter) and go up to $150 per seat\/month (Enterprise).<\/p>\n<p><strong>What I like:<\/strong> HubSpot\u2019s integration between sales and marketing makes it a powerhouse for tracking lead behavior and personalizing outreach. It\u2019s also extremely easy to use \u2014 which is why it\u2019s a favorite for me.<\/p>\n<p>Shevchenko tells me her favorite feature of HubSpot is its in-depth analytics, like the ability to track conversions. These allowed her to visualize the data with personalized dashboards with the metrics that mattered most.<\/p>\n<h3>2. Highspot<\/h3>\n<p><strong>Best for: <\/strong>Sales Content Management<\/p>\n<p><a href=\"https:\/\/www.highspot.com\/product\/sales-enablement-platform-overview\/\">Highspot<\/a> is a content-first sales enablement platform that helps teams create engaging, interactive sales materials. If your team struggles with finding the right content at the right time, Highspot is a game-changer. It centralizes all sales materials \u2014 presentations, case studies, one-pagers \u2014 so reps don\u2019t have to waste time hunting for them.<\/p>\n<p>Here\u2019s a look at their approach to sales enablement.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-3-20250320-7139100.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"sales enablement tools, highspot\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.highspot.com\/product\/sales-enablement-platform-overview\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>Core features:<\/strong><\/p>\n<ul>\n<li>All-in-one GTM enablement platform that makes it easy for reps.<\/li>\n<li>AI-driven recommendations help reps pick the best content for each prospect.<\/li>\n<li>Interactive sales presentations with real-time tracking.<\/li>\n<li>Content analytics for sales engagement.<\/li>\n<li>Simple drag-and-drop editor for customization.<\/li>\n<\/ul>\n<p><strong>Pricing:<\/strong> Custom pricing based on team size. (Side note: I don\u2019t *love* how complicated it is to find pricing information.) <a href=\"http:\/\/arrows.to\">According to arrows.to<\/a>, however, the average contract value for the platform is more than $90,000.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-4-20250320-515300.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"highspot pricing information, sales enablement software\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.highspot.com\/product\/sales-enablement-platform-overview\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>What I like:<\/strong> Highspot is perfect for teams that rely heavily on sales content \u2014 it makes delivering polished, interactive sales materials effortless.<\/p>\n<p>Renwick tells me that Highspot has helped his company improve sales productivity. \u201cHighspot allowed our team to get to the right content for each prospect and present it in record time. Not only did this save hours for reps, but it also yielded higher engagement and a 15.47% increase in conversions,\u201d he said.<\/p>\n<h3>3. Zendesk<\/h3>\n<p><strong>Best for: <\/strong>Customer-Centric Sales Teams<\/p>\n<p>If your business relies on great customer support, <a href=\"https:\/\/www.zendesk.com\/sell\/\">Zendesk Sell<\/a> ties sales and support together seamlessly. It\u2019s an ideal choice if you need a CRM that integrates with customer service tools.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-5-20250320-4742462.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"sales enablement platform, zendesk\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.zendesk.com\/sell\/features\/#product-tour\"><em>Source<\/em><\/a><\/p>\n<p><strong>Core features:<\/strong><\/p>\n<ul>\n<li>AI-driven sales automation.<\/li>\n<li>Omnichannel sales tracking (email, phone, chat, social).<\/li>\n<li>Seamless CRM and customer support integration.<\/li>\n<\/ul>\n<p><strong>Pricing:<\/strong> Starts at $19 per user\/month.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-6-20250320-8141640.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"zendesk pricing, sales enablement tools\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.zendesk.com\/pricing\/featured\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>What I like:<\/strong> The support-to-sales handoff is seamless, ensuring no customer falls through the cracks.<\/p>\n<h3>4. Outreach<\/h3>\n<p><strong>Best for: <\/strong>Sales Automation &amp; Email Sequences<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-7-20250320-8543769.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"sales enablement platforms, outreach\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.outreach.io\/platform\/sales-engagement\"><em>Source<\/em><\/a><\/p>\n<p><a href=\"https:\/\/www.outreach.io\/platform\/sales-engagement\">Outreach<\/a> is built for sales automation at scale. If your team sends lots of cold outreach emails, this platform optimizes sequences, tracks engagement, and automates follow-ups to save time.<\/p>\n<p><strong>Core features:<\/strong><\/p>\n<ul>\n<li>AI-powered email sequencing and task automation.<\/li>\n<li>Deep sales analytics and forecasting tools.<\/li>\n<li>Built-in call recording and coaching.<\/li>\n<li>Great for outbound teams that rely on email sequences.<\/li>\n<li>Integrates well with most CRMs.<\/li>\n<\/ul>\n<p><strong>Pricing:<\/strong> Unfortunately you have to reach out for pricing on this one, too. Outreach does offer several different packages depending on what features you really need. However, some sales reps say that price is a downside to using this tool \u2014 and many email sequencing features, for example, can be found with a more affordable tool like Apollo.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-8-20250320-4652370.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"sales enablement software, outreach\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.outreach.io\/pricing#view-packages\"><em>Source<\/em><\/a><\/p>\n<p><strong>What I like:<\/strong> Outreach excels in automation, helping sales teams work smarter by prioritizing high-value prospects.<\/p>\n<h3>5. Seismic<\/h3>\n<p><strong>Best for:<\/strong> Large Sales Teams<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/03\/sales-enablement-platform-9-20250320-9782989.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"sales enablement platform: seismic enablement cloud\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/seismic.com\/products\/enablement-cloud\/\"><em>Source<\/em><\/a><\/p>\n<p><a href=\"https:\/\/seismic.com\/\">Seismic<\/a> is a direct competitor to Highspot, but users say it\u2019s easier to use and has better training features. If you need sales content management + coaching tools in one platform, Seismic is a strong choice.<\/p>\n<p><strong>Core features:<\/strong><\/p>\n<ul>\n<li>More intuitive UI than Highspot.<\/li>\n<li>AI-driven content personalization.<\/li>\n<li>Great training\/coaching tools alongside content management.<\/li>\n<li>Engagement tracking for sales materials.<\/li>\n<\/ul>\n<p><strong>Pricing:<\/strong> Custom pricing available. Like Seismic, sales reps say that Seismic is <em>expensive<\/em>, and it\u2019s one of the highest-priced options on this list.<\/p>\n<p><strong>What I like:<\/strong> Seismic\u2019s AI recommendations ensure sales reps always use the most effective content, making outreach more strategic.<\/p>\n<p><a><\/a> <\/p>\n<h2>My Favorite Picks for Sales Enablement<\/h2>\n<p>If your team needs a simple, all-in-one system, HubSpot is my top choice. If you rely on sales content and presentations, Highspot is a great tool. For AI-powered automation, Outreach and Seismic are my top picks.<\/p>\n<p>No matter which tool you choose, investing in a sales enablement platform can save time, improve sales, and help your business grow.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fsales%2Fsales-enablement-platform&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fsales&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >I hate to break it to you, but having a great product or service alone is not enough to succeed in today\u2019s marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. That\u2019s where sales enablement platforms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1828"}],"collection":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/comments?post=1828"}],"version-history":[{"count":2,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1828\/revisions"}],"predecessor-version":[{"id":1868,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1828\/revisions\/1868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media\/1834"}],"wp:attachment":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media?parent=1828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/categories?post=1828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/tags?post=1828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}