{"id":1847,"date":"2024-12-09T11:00:00","date_gmt":"2024-12-09T12:00:00","guid":{"rendered":"https:\/\/web-stil.info\/?p=1847"},"modified":"2025-05-02T22:22:19","modified_gmt":"2025-05-02T22:22:19","slug":"4-ways-ai-can-improve-your-loyalty-program-or-4-ways-ai-can-improve-your-customer-loyalty","status":"publish","type":"post","link":"https:\/\/web-stil.info\/index.php\/2024\/12\/09\/4-ways-ai-can-improve-your-loyalty-program-or-4-ways-ai-can-improve-your-customer-loyalty\/","title":{"rendered":"4 Ways AI Can Improve Your Loyalty Program OR 4 Ways AI Can Improve Your Customer Loyalty"},"content":{"rendered":"<p>Is it really possible for AI to improve your <a href=\"https:\/\/blog.hubspot.com\/service\/customer-loyalty-program\">customer loyalty program<\/a>? The answer is <em>yes<\/em>! The majority of customer service professionals say <a href=\"https:\/\/www.five9.com\/resources\/report-five9-customer-service-index-retail-2022\">AI improves the customer experience<\/a>, so if you\u2019re not using it yet, you\u2019re missing out.<\/p>\n<p>I\u2019ve written a lot about AI in the sales and marketing process, and I come back to the same sentiment that AI can only do so much and that human input is incredibly important. For this reason, even for me, improving customer loyalty with AI felt like a leap, but after speaking to 12 professionals, I\u2019m a convert.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=9a8328ad-9a07-4f92-aa9c-468dc3a4a9d7&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"\u2192 Access Now: 50 Customer Service Email Templates [Free Resource]\" height=\"59\" width=\"629\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/9a8328ad-9a07-4f92-aa9c-468dc3a4a9d7.png\" align=\"middle\" \/><\/a><\/p>\n<p>If it sounds counter-intuitive that automation and artificial intelligence add value to such an extent that <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention-and-loyalty\">retained customers become loyal customers<\/a>, then this is the article for you. Let\u2019s get into it.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<ul>\n<li><a href=\"#how-ai-can-impact-customer-loyalty\">How AI Can Impact Customer Loyalty<\/a><\/li>\n<li><a href=\"#examples-of-ai-building-customer-relationships\">Examples of AI Building Customer Relationships<\/a><\/li>\n<li><a href=\"#tips-for-using-ai-to-gain-loyal-customers\">Tips for Using AI to Gain Loyal Customers<\/a><\/li>\n<\/ul>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>How AI Can Impact Customer Loyalty<\/h2>\n<p>First, let\u2019s look at how AI can impact customer loyalty through four use cases.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-2-20241113-2387779.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"The infographic shows five ways AI can help enhance customer loyalty, and the benefits include personalization: AI-powered chatbots, and more.\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.zevi.ai\/blogs\/how-to-use-ai-optimization-and-personalization-to-improve-customer-loyalty\">Image Source<\/a><\/em><\/p>\n<h3>Chatbots<\/h3>\n<p>Chatbots are an easy way to improve the customer experience by allowing people to self-serve, accelerating resolutions to their real-time problems. A <a href=\"https:\/\/www.userlike.com\/en\/blog\/consumer-chatbot-perceptions\">survey conducted by Userlike<\/a> found that 80.2% of people had interacted with a chatbot, and 77% wanted the option to speak to a human agent.<\/p>\n<p>Many <a href=\"https:\/\/www.hubspot.com\/products\/crm\/chatbot-builder\">AI chatbots<\/a> do provide the option to speak with a person. See the image below of HubSpot\u2019s chatbot, where you can click \u201cChat with sales\u201d and speak with an agent.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-3-20241113-7039339.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"ai customer loyalty: using chatbots \" \/><\/p>\n<p>I often use a chatbot to access a human, but there are plenty of circumstances where the chatbot has the functionality to do what I need. In circumstances where the chatbot can serve me, I\u2019m happy because it\u2019s faster!<\/p>\n<p>I\u2019m not the only one who\u2019s satisfied with AI chatbots. <a href=\"https:\/\/www.tidio.com\/blog\/chatbot-statistics\/\">Tidio\u2019s<\/a> study found that businesses (especially ecommerce) are very satisfied with how customer service has improved thanks to AI chatbots.<\/p>\n<p>According to <a href=\"https:\/\/www.ibm.com\/think\/topics\/chatbot-use-cases\">IBM<\/a>, <a href=\"https:\/\/textify.ai\/lyro-ai\/\">Lyro\u2019s chatbot<\/a> handles 80% of common inquiries and improves response times significantly.<\/p>\n<h3>Analytics and Predictive Analysis<\/h3>\n<p>AI can analyze and handle large datasets faster than any human. Plus, unlike a person, AI can be on, working in real-time 24\/7 for every single customer on your website or recorded in your CRM.<\/p>\n<p>For example, <a href=\"https:\/\/www.linkedin.com\/in\/omer-levinson\/\">Omer Lewinsohn<\/a>, General Manager at <a href=\"https:\/\/management.org\">Management.org<\/a>, uses AI to improve customer loyalty by analyzing historical transaction data and customer interaction.<\/p>\n<p>Lewinsohn says, \u201cAI predicts future buying behaviors and preferences. This predictive capability helps us design loyalty programs and offers that resonate more deeply with our customers.\u201d<\/p>\n<p>When asked for an example, Lewinsohn says, \u201cCustomers who frequently purchase certain products may receive personalized discounts or exclusive early access to new products, enhancing their feeling of being valued and increasing their loyalty.\u201d<\/p>\n<p>As mentioned before, AI can work 24\/7 and for every interaction. When working in real-time, personalized discounts can be provided to customers when they\u2019re on your website contemplating a decision.<\/p>\n<h3>Audience Segmentation<\/h3>\n<p>Segmenting audiences in your CRM or email campaigns allows you to deliver personalized campaigns designed to nurture your audiences to conversion.<\/p>\n<p><a href=\"https:\/\/mailchimp.com\/resources\/ai-customer-segmentation\/\">Mailchimp<\/a> says that their AI audience segmentation is faster and more efficient.<\/p>\n<p>If you know what your audience is interested in, you can build campaigns to better support and engage them.<\/p>\n<p>For example, if you have an automated segment of people who downloaded your most recent ebook, you can target them with content related to the ebook. If you want to take this further, as pictured below, you can add filters such as location or engagement metrics like the number of pages viewed.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-4-20241113-6948360.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai customer loyalty: using ai for audience segmentation \" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/www.hubspot.com\/products\/list-segmentation\">Image Source<\/a><\/em><\/p>\n<h3>Personalization<\/h3>\n<p>The audience segmentation leads nicely to personalization.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alex-ladouceur-753b1942\/\">Alex LaDouceur<\/a>, Co-Founder at <a href=\"https:\/\/www.webineeringgroup.com\">Webineering<\/a>, recommends micro-moments as the ultimate form of personalization.<\/p>\n<p>LaDouceur says, \u201cWe\u2019ve been using AI micro-moments as a new form of customer outreach, creating small, personalized touchpoints based on tiny details of a customer\u2019s engagement. If AI sees a customer looking at a certain product page for a long time or regularly checking their account balance, it might throw them a little real-time bone, such as a discount code or personalized copy, without them having to take action other than engaging.\u201d<\/p>\n<p>The above details just four ways that AI improves customer loyalty. Next, we\u2019ll look at real-life examples of professionals using <a href=\"https:\/\/offers.hubspot.com\/how-best-in-class-companies-build-customer-loyalty\">AI to build customer loyalty<\/a>.<\/p>\n<p><a><\/a> <\/p>\n<h2>Examples of AI Building Customer Relationships<\/h2>\n<p>I asked professionals for their most interesting examples of AI being used for <a href=\"https:\/\/blog.hubspot.com\/service\/customer-loyalty\">customer loyalty<\/a>, and everyone delivered.<\/p>\n<h3>Toggl: Proactive AI Engagement Prevents Churn<\/h3>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-5-20241113-2810158.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"screenshot of Trello\u2019s homepage, a company using AI to improve customer loyalty.\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/toggl.com\">Image Source<\/a><\/em><\/p>\n<p>Toggl uses predictive analysis to track engagement and predict customer disengagement. With this analysis, Toggl can offer proactive help before customers know they need it.<\/p>\n<p>I asked <a href=\"https:\/\/www.linkedin.com\/in\/alariaho\/\">Alari Aho<\/a>, CEO and Founder at <a href=\"https:\/\/toggl.com\">Toggl Inc<\/a>., about proactive help.<\/p>\n<p>Aho explained and provided examples, \u201cOffering proactive help before [the customers] even know they need it could be as simple as an email nudging them to use a feature they\u2018ve overlooked, or as complex as offering personalized training for teams that aren\u2019t getting the most out of the product.\u201d<\/p>\n<p>Aho says the benefit is \u201c[showing] users that we care about their success with our tools, keeping them loyal over time. AI allows us to be proactive rather than reactive in nurturing loyalty.\u201d<\/p>\n<p>Aho has many great tips for bringing proactive AI engagement into your operations. Below, I break down each top tip.<\/p>\n<h4>Set up triggers.<\/h4>\n<p>First, Aho recommends setting up triggers. He says, \u201cSet up triggers for proactive communication, offering support or incentives to re-engage users before they decide to leave.\u201d<\/p>\n<h4>Catch signs of disengagement early.<\/h4>\n<p>Proactivity is certainly the goal of catching disengagement with your product. With AI, you want to serve your customers before they need it. Aho says, \u201cThe earlier you catch signs of disengagement, the easier it is to course-correct and bring users back on board.\u201d<\/p>\n<h4>Keep the communication personal.<\/h4>\n<p>Personalization came up a lot when I researched how AI supports customer loyalty.<\/p>\n<p>Aho says, \u201cKeep the communication personal, and don&#8217;t bombard them with generic messaging \u2014 use AI to deliver genuinely useful tips or tools that will enhance their experience. A timely, thoughtful interaction can turn a wavering user into a long-term loyal customer.\u201d<\/p>\n<p><strong>What I like: <\/strong>I love this example from Toggl. I think taking proactive measures to look after customers is exactly where AI can be a huge benefit. As I mentioned earlier, the major benefit of AI is that it can be on 24\/7 and can serve every single one of your customers. This is an insightful example of how to do it.<\/p>\n<h3>Reiner Group: AI Proactively Predicts Maintenance<\/h3>\n<p>I love this example from <a href=\"https:\/\/www.linkedin.com\/in\/andrewhulsebos\/\">Andrew Hulsebos<\/a>, Service Director at <a href=\"https:\/\/www.reinerac.com\">Reiner Group Inc.<\/a> Huslebos uses AI for many proactive customer touchpoints, such as maintenance needs and timely reminders for service appointments.<\/p>\n<p>Hulsebos told me, \u201cIn our HVAC company, AI has helped us create a personalized customer experience from the start. We use AI-driven analytics to track customer preferences, predict maintenance needs, and provide timely reminders for service appointments. This has helped us reach out to customers before an issue arises, giving them peace of mind and reinforcing trust in our service.<\/p>\n<p>\u201cBeing able to predict when their system might need a tune-up, we offer preventive maintenance at just the right time, increasing both the longevity of their equipment and their satisfaction with our company.\u201d<\/p>\n<p>This is a perfect AI use case. The AI can automate alerts or give service teams a heads-up about when maintenance might be due. This proactive service will undoubtedly keep customers happy and prevent them from reaching a problem and turning to Google (and potentially competitors) to resolve it.<\/p>\n<h4>Automate routine tasks.<\/h4>\n<p>Hulsebos\u2019s tip for implementing AI is to focus on automating routine tasks so you can maximize the human element.<\/p>\n<p>He says, \u201cStart small and focus on high-impact touchpoints. We use AI to automate routine interactions, like sending reminders or follow-up messages, but also make sure that there\u2019s still a human element for more complex conversations. Balancing automation with personalized customer care allows us to maintain a relationship that feels personal and attentive, which is what drives long-term loyalty.\u201d<\/p>\n<p><strong>What I like<\/strong>: I love it when I feel like a company is looking out for me. I had a company call me at timely moments when I needed a service a few years ago. I was so impressed with their proactivity that I signed up with them. I felt looked after and cared for.<\/p>\n<h3>Ondato: Process Improvements and Predictive Analysis<\/h3>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-6-20241113-311603.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"screenshot of Ondato\u2019s homepage, a company using AI to improve customer loyalty.\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/ondato.com\">Image Source<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/liudaskanapienis\/?originalSubdomain%3Duk\">Liudas Kanapienis<\/a>, CEO of <a href=\"https:\/\/ondato.com\">Ondato<\/a>, says the company is using AI extensively to improve business processes, which indirectly impacts customer satisfaction and directly impacts customers with personalization. Like Toggl, Ondato also uses predictive analysis.<\/p>\n<p>Let\u2019s dig into each example so you can start implementing this innovative AI for yourself.<\/p>\n<h4>Personalization<\/h4>\n<p>Kanapienis describes trust as \u201cparamount\u201d in the compliance space. According to him, \u201cAI has played a critical role in fostering customer loyalty for our business by enhancing personalization, streamlining onboarding, and improving user experience.\u201d<\/p>\n<p>Kanapienis is using AI to \u201cprovide a seamless and tailored experience,\u201d which is a \u201cgame-changer for customer retention.\u201d<\/p>\n<h4>Processes<\/h4>\n<p>Ondato\u2019s process improvements made them \u201cfaster, more accurate, and user-friendly.\u201d<\/p>\n<p>Processes were improved with AI-driven identity verification and fraud detection. Kanapienis says, \u201cWe reduced onboarding time while maintaining high security, leading to a smoother and more trustworthy experience. This efficiency creates a strong first impression, which is crucial for building long-term loyalty.\u201d<\/p>\n<h4>Predictive Analysis<\/h4>\n<p>One key way AI helps with customer retention is through predictive analytics.<\/p>\n<p>Kanapienis says, \u201cBy analyzing user behavior, we can proactively address potential pain points before they become issues. For example, AI flags unusual activity, allowing us to offer proactive support or adjustments, reinforcing the customer&#8217;s trust in our service.\u201d<\/p>\n<p>Kanapienis has top tips for implementing AI to improve customer loyalty. He says, \u201cStart by integrating AI tools that enhance the user experience, such as chatbots for real-time support or recommendation systems that offer personalized content. Focus on one process \u2014 like customer onboarding \u2014 where AI can immediately show results. The smoother and more personalized the experience, the more likely customers will remain loyal.<\/p>\n<p>\u201cBy making every interaction seamless and relevant, AI helps turn satisfied customers into long-term advocates.\u201d<\/p>\n<p><strong>What I like: <\/strong>The team at Ondato has made the best out of AI for customer loyalty by integrating it into different parts of their company. The goal is always about the customer, though, and it shows how things like process improvements filter down and serve them.<\/p>\n<h3>The Laundry Basket: Personalized Offers<\/h3>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-7-20241113-7111534.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"screenshot of The Laundry Basket LLC\u2019s homepage, a company using AI to improve customer loyalty.\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><em><a href=\"https:\/\/laundrybasketdelivery.com\/\">Image Source<\/a><\/em><\/p>\n<p>If you start collecting data about your customers\u2019 behavior, you can learn what they want from you and then give them a personalized experience.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/hyacinthtucker\">Hyacinth Tucker<\/a>, Owner and CEO of <a href=\"https:\/\/www.laundrybasketdelivery.com\">The Laundry Basket LLC<\/a>, describes AI as a \u201cgame-changer\u201d for improving customer loyalty.<\/p>\n<p>She says, \u201cWe use AI-driven tools to analyze customer behavior and personalize the experience for each individual.\u201d<\/p>\n<p>When asked for an example, Tucker says, \u201cBased on past purchases and service preferences, we send tailored recommendations and exclusive offers that match each customer&#8217;s needs. This level of personalization makes our customers feel valued and keeps them coming back.\u201d<\/p>\n<p>Tucker\u2019s tips for implementing AI in customer loyalty would be, \u201cTo start by collecting data on your customers&#8217; preferences and buying habits, then use an AI platform to segment your audience and automate personalized communications. The key is to make sure the recommendations feel natural and relevant, not overly salesy.\u201d<\/p>\n<p><strong>What I like: <\/strong>This AI approach is bringing a better, more personalized experience to Tucker\u2019s audiences. I like how she finds a balance between natural and relevant marketing that isn\u2019t too salesy.<\/p>\n<h3>Sail: Optimized Marketing Campaigns for Hotels<\/h3>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-8-20241113-8066698.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"ai customer loyalty: Sail uses ai to gain loyal customer through targeted campaigns and chatbots\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/shahar-rubin-7b79a28\/\">Shahar Rubin<\/a>, CEO of <a href=\"https:\/\/sailtech.ai\">Sail<\/a>, is using AI to help hotels gain loyal customers. There are two primary ways in which the company is using AI.<\/p>\n<h4>Targeted Campaigns<\/h4>\n<p>Sail\u2019s algorithms analyze hotel booking and guest data to optimize marketing campaigns and boost direct bookings, which builds trust and loyalty.<\/p>\n<p>Rubin provides an impressive example, resulting in direct bookings rising 34%, \u201cOne hotel saw stagnant growth for over a year. Our AI found their social media presence was low, so we launched targeted Facebook and Instagram ads. In three months, direct bookings rose 34%, and repeat guest rates increased over 50%. By using data to demonstrate how we improve KPIs, hotel loyalty soars.\u201d<\/p>\n<h4>Chatbots<\/h4>\n<p>Rubin continues, \u201cWe also provide 24\/7 chatbots on hotel websites to resolve basic questions. One hotel found over 70% of inquiries were simple, like rates or amenities, so their chatbot now handles these. Guest satisfaction improved 15% in two months. The chatbot streamlines simple interactions so staff can focus on meaningful guest relationships.\u201d<\/p>\n<p>On using AI, Rubin warns that the \u201cCombination of AI technology and human touch is key. We use AI to handle repetitive tasks, freeing hotels to personally engage guests. When customers see how AI benefits them through a better experience and staff empowered to build real connections, loyalty grows.<\/p>\n<p>\u201cAI allows us to gain insight into what matters most to our customers and take action. The result is higher direct bookings, more repeat guests, and lasting partnerships.\u201d<\/p>\n<p><strong>What I like:<\/strong> Sail has provided some excellent examples of AI and customer loyalty. They\u2019ve seen notable and measurable impacts from AI, and I love their outlook on the balance between AI and that vital human touch.<\/p>\n<p><a><\/a> <\/p>\n<h2>Tips for Using AI to Gain Loyal Customers<\/h2>\n<h3>Look after customer service teams.<\/h3>\n<p>HubSpot\u2019s <a href=\"https:\/\/offers.hubspot.com\/ai-marketing\">AI Trends for Marketers<\/a> says, \u201cIt\u2019s important to acknowledge that there are still many professionals who are skeptical about [AI] and the technology\u2019s impact.\u201d<\/p>\n<p>From HubSpot\u2019s research, we know that 57% of marketers feel pressure to learn AI. If we want to get the most out of AI for customer loyalty, teams need to be on board. I think it\u2019s important that teams feel empowered to use the tool and are not scared of AI\u2019s role in customer service.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-9-20241113-7801535.webp\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" alt=\"infographic pie chart shows the breakdown of marketers who feel pressure to learn AI.\" \/><\/p>\n<p>Happy customer service teams equal happy customers. AI is a great help to customer service. It helps them hand over the bits of the job they don\u2019t like, leaving them to focus on what they do.<\/p>\n<p>[Video: <a href=\"https:\/\/youtu.be\/blcJtN2ZDeA?si%3DdDqneJLRZ-mLyFC-\">https:\/\/youtu.be\/blcJtN2ZDeA?si=dDqneJLRZ-mLyFC-<\/a>]<\/p>\n<h3>Start by integrating AI into existing tools.<\/h3>\n<p>I\u2019ve written about this before, but I think it\u2019s a really good tip: start integrating AI tools into existing tools. The data speaks for itself. <a href=\"https:\/\/offers.hubspot.com\/ai-marketing\">HubSpot\u2019s research<\/a> shows that AI usage increases through existing tool integrations.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2024\/12\/ai-customer-loyalty-10-20241113-257050.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"infographic pie chart shows the breakdown of marketers who say AI usage increases when used through existing tool integrations.\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/marcusclarke82\/\">Marcus Clarke<\/a>, Owner of <a href=\"https:\/\/www.searchant.co\">Searchant<\/a>, recommends starting with AI by \u201cintegrating an AI tool into your CRM that helps you collect and analyze data to identify behavioral patterns.<\/p>\n<p>\u201cThen, craft personalized outreach strategies that speak directly to the individual\u2019s preferences. By making each customer feel uniquely valued, we\u2019ve seen retention rates increase by 20% in six months, strengthening long-term loyalty.\u201d<\/p>\n<h3>Use chatbots strategically.<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/andrewdunn1\/\">Andrew Dunn<\/a>, Vice President of Marketing at <a href=\"https:\/\/www.zentrointernet.com\">Zentro Internet<\/a>, uses AI chatbots to provide 24\/7 personalized support.<\/p>\n<p>Dunn says this support has \u201csignificantly boosted customer satisfaction and loyalty.\u201d<\/p>\n<p>\u201cOur chatbots learn from each interaction, continuously improving their ability to resolve issues quickly and accurately.\u201d<\/p>\n<p>When implementing chatbots, Dunn recommends that you \u201cstart small with a focused use-case, like handling basic troubleshooting queries, and gradually expand the bot&#8217;s capabilities based on customer feedback and data analysis.\u201d<\/p>\n<h3>Understand your customers.<\/h3>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/dinesh-agarwal-110961a\/\">Dinesh Agarwal<\/a>, CEO at <a href=\"https:\/\/recurpost.com\">RecurPost<\/a>, has a great use case for AI and a good tip for getting started.<\/p>\n<p>Agarwal explains the issue customers were facing and how they solved it. He says, \u201cOur users were struggling with inconsistent engagement with their posts. We developed an AI-driven system that not only analyzes past performance but also adjusts posting times and content formats in real time. This personalization has significantly boosted user satisfaction and retention by ensuring their content consistently performs well.\u201d<\/p>\n<p>To implement this level of personalization, RecurPost\u2019s team started by understanding their customers&#8217; challenges so they knew what they had to resolve. Then, they could create a solution around the customers\u2019 needs.<\/p>\n<p>Agarwal says, \u201cI suggest starting with a deep understanding of your customers\u2018 challenges. In our case, we identified the gap between user expectations and results. Once you have that insight, employ AI not just as a blanket solution but as a tool that can continuously learn and optimize, specific to each user\u2019s needs. This approach has allowed us to create a more loyal customer base, as they see tangible improvements directly tied to our platform\u2019s adaptability.\u201d<\/p>\n<h3>Segment your audience for personalization.<\/h3>\n<p>When it comes to starting AI with emails and audience segmentation, I spoke to <a href=\"https:\/\/www.linkedin.com\/in\/joshbluman\/\">Josh Bluman<\/a>, Co-Founder at <a href=\"https:\/\/www.hoppycopy.co\">Hoppy Copy<\/a>.<\/p>\n<p>Bluman is using AI to send personalized emails based on user activity. Hoppy Copy has used AI to send reminders about features, offers, and tips based on user usage patterns.<\/p>\n<p>Blueman believes that \u201ctargeted touches make customers feel valued, which keeps them coming back.\u201d<\/p>\n<p>Bluman recommends that you \u201csegment your audience based on behaviors or interests when implementing segmentation. From there, create personalized messages or offers that speak directly to each segment\u2019s needs. It doesn\u2019t have to be overly complicated at first \u2014 focus on small, meaningful interactions that show you understand your customers. Over time, these personalized touches build trust and loyalty.\u201d<\/p>\n<h3>Focus on high-impact areas.<\/h3>\n<p>It makes sense to start with high-impact areas because any effort you put in will theoretically result in good output for your business and its customers.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/briana-thomas-marketer\/\">Bri Como<\/a>, Chief Operating Officer at <a href=\"https:\/\/argonagency.com\">Argon Agency<\/a>, recommends you \u201csee where customers often contact you and start with a chatbot for simple queries. Use AI for data-driven social and email ads customized to customer interests. Never lose the human touch \u2014 use AI to strengthen, not replace, relationships. With the right strategy, AI can boost loyalty and revenue.\u201d<\/p>\n<p><a><\/a> <\/p>\n<h2>Start using AI for customer loyalty.<\/h2>\n<p>I hope this article was as inspiring for you as it was for me.<\/p>\n<p>I was blown away by the positive uses of AI in customer loyalty. I feel like I got some impressive and genuinely valuable insights that balanced AI usage with that human touch. I can see how all the examples bring value to customers.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fservice%2Fai-customer-loyalty&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fservice&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >Is it really possible for AI to improve your customer loyalty program? The answer is yes! The majority of customer service professionals say AI improves the customer experience, so if you\u2019re not using it yet, you\u2019re missing out. I\u2019ve written a lot about AI in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1847"}],"collection":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/comments?post=1847"}],"version-history":[{"count":2,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1847\/revisions"}],"predecessor-version":[{"id":1880,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/1847\/revisions\/1880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media\/1851"}],"wp:attachment":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media?parent=1847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/categories?post=1847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/tags?post=1847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}