{"id":188,"date":"2025-04-29T11:00:00","date_gmt":"2025-04-29T11:00:00","guid":{"rendered":"https:\/\/web-stil.info\/?p=188"},"modified":"2025-05-02T21:54:07","modified_gmt":"2025-05-02T21:54:07","slug":"lead-form-best-practices-for-capturing-high-quality-prospects","status":"publish","type":"post","link":"https:\/\/web-stil.info\/index.php\/2025\/04\/29\/lead-form-best-practices-for-capturing-high-quality-prospects\/","title":{"rendered":"Lead form best practices for capturing high-quality prospects"},"content":{"rendered":"

When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads<\/a>. Because none of that advice said much about designing the actual form for capturing those leads, I didn\u2019t put much thought into whether lead form best practices even existed.<\/p>\n<\/p>\n

After all, if your offer is strong enough, it doesn\u2019t matter what kind of form you use to collect people\u2019s information, right? Well, not exactly.<\/p>\n

\"Download<\/a><\/p>\n

It turns out that some forms are more effective than others at capturing not just more leads, but higher-quality leads. So, in this guide, I\u2019ve compiled the most up-to-date expert advice on lead generation form best practices. (And if you want to take a step back and think through your strategy first, this free lead generation starter guide<\/a> can help.)<\/p>\n

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What is a lead generation form?<\/strong><\/h2>\n

Lead forms, or lead generation forms, gather information from potential customers in exchange for an offer or a piece of content such as an ebook, case study, research report, or webinar.<\/p>\n

Often, these forms are delivered through a landing page<\/a>, but you might embed them directly into your website content as well.<\/p>\n

Personally, I\u2019ve seen greater success from lead forms that were directly embedded into my web pages than from those that required an extra click to access the landing page. But this can depend on your audience and on your offer. When in doubt, try testing both to see which placement performs better for you.<\/p>\n

In any case, once a website visitor fills out the lead form with their information, they are able to access your offering. The key is to ensure <\/strong>prospects <\/strong>see a clear value in the resources you offer so they will be compelled to trade their personal information for access.<\/strong><\/p>\n

This means you need to offer something your prospects will value, but it also means you need to clearly communicate that value to them.<\/p>\n

That\u2019s where lead form best practices come in.<\/p>\n

An effective lead generation form communicates your value proposition in a way that entices prospects to sign up.<\/p>\n

\"pull<\/p>\n

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7<\/strong> Lead Ge<\/strong>neration<\/strong> Form Best Practices<\/strong><\/h2>\n

As with most marketing strategies, finding just the right structure for your lead forms will take some trial and error to get the results you want. But these six lead generation form best practices will give you a solid foundation to build on.<\/p>\n

1. Choose the right placement.<\/strong><\/h3>\n

Before I get into what to include in your lead generation form, let\u2019s talk about where to place the form itself.<\/p>\n

Generally, you\u2019ll want to keep your form above the fold. This means placing it at the top of the page so it\u2019s prevalent and easy to spot without scrolling. However, this isn\u2019t the only position to consider for your lead form placement.<\/p>\n

Here are four potential placements for you to test.<\/p>\n

Beside the Landing Page Offer<\/strong><\/h4>\n

Placing your lead generation form above the fold doesn\u2019t necessarily mean it has to be the only thing visitors see when they first land on the page. Instead, try placing the form and copy introducing your offer side-by-side.<\/p>\n

For example, take a look at the landing page below. The lead form is above the fold, but it\u2019s not the most eye-catching element on the page \u2014 the content is.<\/p>\n

Putting the form beside the landing page copy reminds users of the valuable resource they\u2019ll receive if they submit their basic information.<\/p>\n

\"image<\/p>\n

Source<\/em><\/a><\/p>\n

Throughout the Landing Page or Website Content<\/strong><\/h4>\n

If you have a lengthy landing page or are embedding your lead form into website content such as a blog post, you\u2019ll want to include the lead form in at least three positions \u2014 or after every 350 words \u2014 throughout the page.<\/p>\n

Take this report<\/a> for example. It contains over 1,000 words of content, with the lead form in five different locations as you scroll down the page.<\/p>\n

\"image<\/p>\n

Source<\/em><\/a><\/p>\n

This accomplishes several purposes:<\/p>\n