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<\/a><\/p>\nTo answer your question, here are my predictions based on the latest industry research and data from social media marketers.<\/p>\n
Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media:<\/p>\n Now, let’s dive deeper into each of these trends.<\/p>\n <\/a> <\/p>\n 69% of marketers agree that more shopping will happen on social media than on brand websites or third-party marketplaces, according to our 2025 Social Media Trends Report.<\/p>\n 39% of survey respondents told us that they already sell their products directly within a social media platform, like Instagram Shops, for example.<\/p>\n Instagram was one of the first social platforms to offer a seamless shopping experience and integration. Now, other platforms have jumped on the bandwagon, too, for good reason.<\/p>\n The move to social selling makes a lot of sense when you realize that Gen Z has joined the working class in recent years and now has tremendous spending power.<\/p>\n Our consumer trends report<\/a> found that most Gen-Zers prefer to discover new products on social media \u2014 specifically short-form videos.<\/p>\n This means that to remain competitive, social platforms will have to offer integrated shopping experiences to keep consumers on the platform. And, it also means brands need to pivot their marketing strategies which includes adding more video content to your social selling toolkit.<\/p>\n According to survey respondents, YouTube\u2019s social shopping tools had the highest ROI compared to other social channels.<\/p>\n Social selling is here to stay and will continue to shape social media trends.<\/p>\n A few weeks ago, I posted to Facebook asking for the best local photographer for new headshots. Using my friends\u2019 suggestions, I found a great photographer who blew me away with the quality of her work.<\/p>\n I\u2019m not the only one who uses social media for recommendations and reviews. It’s becoming more common for consumers to search for products, recommendations, or reviews on social media rather than search engines.<\/p>\n According to our 2025 Social Media Trends Report, 84% of social media marketers believe consumers will search for brands more often on social media before turning to a search engine. 26% also say that optimizing their social media accounts for social search will become more important in 2025.<\/p>\n In 2025, you\u2019ll find advanced search tools integrated into most social platforms.<\/p>\n For example, when you\u2018re watching a video on TikTok, you\u2019ll notice a small search bar at the bottom of the screen with a keyword or topic associated with it. When you click on that search bar, the app will take you to more videos associated with the keyword.<\/p>\n If traditional search engines fail to meet consumer needs, TikTok and other social platforms may take the lead in product and content discovery as they prioritize visual content.<\/p>\n As a marketer, this means you must treat social media content similar to how you\u2019d treat content for search engines. Make sure your posts are optimized so social platforms can categorize them and increase the chances that they\u2019ll show up when users search for relevant keywords.<\/p>\n Another rival for search engines in 2025 is AI chatbots like ChatGPT. Users can ask ChatGPT questions in the form of prompts, and the bot will generate answers to their queries.<\/p>\n ChatGPT currently has 400 million weekly users<\/a>. While the AI chatbot is seeing increased usage for search, Google still rivals the tool. According to recent data, Google Search handles 373 times more searches<\/a> than ChatGPT.<\/p>\n Social media has long been a communication channel between customers and brands.<\/p>\n Think about it: if I\u2019m already scrolling through social media, it\u2019s much easier to send a quick DM or leave a comment when I have a question or concern than it is to reach out through a website.<\/p>\n 79% of marketers agree that social media will become consumers’ preferred channel for customer service in 2025.<\/p>\n Additionally, 29% of survey respondents say that improving customer service and retention is the primary goal of their company’s social media strategy this year.<\/p>\n To make sure you\u2019re meeting customer expectations, customer service must be included in your social media strategy. Not only should you have a process for managing customer DMs and comments, but marketers must also consider how customers are using social media to communicate with brands.<\/p>\n According to our 2025 Social Media Trends Report, 75% of brands plan to work with influencers and creators to be the face of their brands.<\/p>\n 31% of marketers say working with smaller influencers, particularly those with followings between 1K and 100K, is a better investment than working with large creators and influencers.<\/p>\n More importantly, consumers trust influencers and creators. From my experience, I\u2019m more likely to be interested in a product if someone who\u2019s relatable to me endorses it. Truthfully, that\u2019s how I landed on the Curly Girl Method and totally changed the health of my hair!<\/p>\n This is likely because, with influencers<\/a> specializing in an area, their opinions are more valuable than those of a faceless brand.<\/p>\n Say I\u2019m looking for hiking gear. A hiking influencer who hikes all year long and has a history of reviewing hiking products will probably offer more insight than a friend who went hiking once.<\/p>\n As a result, niche content creators \u2014 although strangers \u2014 can be deemed more relatable than a major influencer or celebrity. In the future, that trend will likely continue as content creators are popping up in new niches every day.<\/p>\n And the platforms that marketers plan to work with influencers and creators the most on in 2025? Instagram and YouTube.<\/p>\n If the saying, \u201cContent is king,\u201d is true, short-form video is next in line for the crown. According to our research, 26% of marketers say short-form video is more important than ever. And 57% of brands plan to incorporate this content into their social media strategy.<\/p>\n Short-form video encompasses everything from shopping ads to entertainment to explainer videos. 48% of marketers agree funny videos yield the highest ROI.<\/p>\n It makes sense that marketers plan to place a higher focus on creating short-form video content, considering they also report that YouTube, Instagram, and Facebook are the top social media platforms (in that order). 30% of marketers plan to increase their investment in TikTok in 2025.<\/p>\n Like TikTok, which is the fourth-ranked platform, YouTube, Instagram, and Facebook all feature their own version of a short-form video platform.<\/p>\n I\u2019m sure there are other social media users like me who get stuck watching videos as they pop up in the feed. Because short-form video is easily consumed, it shouldn\u2019t surprise anyone that 71% of marketers agree it has a high ROI.<\/p>\n 67% of respondents to our survey plan to invest more of their marketing dollars in creating short-form content in 2025.<\/p>\n Our Social Media Trends Report shows that 73% of marketers use generative AI tools to create social media content. And 81% of marketers already using AI say it positively impacts their work.<\/p>\n\n
What is the future of social media?<\/strong><\/h2>\n
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Social Media Trends: 2025 and Beyond<\/strong><\/h2>\n
Direct Shopping Experience on Most Socials<\/strong><\/h3>\n
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<\/p>\nSearch on Social Media Instead of Engines<\/strong><\/h3>\n
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<\/p>\n![\"tiktok](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/future-of-social-media-3-20250423-9813023.webp\" "\\"\\"")
<\/p>\nSocial Media Will Become a Primary Channel for Customer Service<\/strong><\/h3>\n
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<\/p>\nMore Reliance on Micro-Influencers and Creators<\/strong><\/h3>\n
Short-Form Video Will Become More Important Than Ever<\/strong><\/h3>\n
![\"the](\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/future-of-social-media-5-20250423-8646575.webp\" "\\"\\"")
<\/p>\nAI Will Become a Helpful Tool for Boosting Social Media Strategies<\/strong><\/h3>\n
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