{"id":801,"date":"2025-04-08T16:13:52","date_gmt":"2025-04-08T16:13:52","guid":{"rendered":"https:\/\/web-stil.info\/?p=801"},"modified":"2025-05-02T22:04:17","modified_gmt":"2025-05-02T22:04:17","slug":"making-the-b2b-customer-funnel-work-for-your-team-proven-strategies","status":"publish","type":"post","link":"https:\/\/web-stil.info\/index.php\/2025\/04\/08\/making-the-b2b-customer-funnel-work-for-your-team-proven-strategies\/","title":{"rendered":"Making the B2B Customer Funnel Work for Your Team \u2014 Proven Strategies"},"content":{"rendered":"<p><span style=\"background-color: transparent\">If you run a SaaS business, you may have hit a wall where your network and initial traction aren\u2019t enough to keep growing. Maybe you\u2019re generating leads but struggling to convert them into long-term customers. Or worse \u2014 you\u2019re bringing in new customers, but they don\u2019t stick around.<\/span><\/p>\n<p>This is where a <strong>strong B2B customer funnel<\/strong> comes in.<\/p>\n<p>Many companies focus too much on lead generation without considering what happens after someone signs up. A good customer funnel helps at every stage, from first hearing about you to becoming loyal fans.<a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=12501f7c-8e26-4e3c-9642-7afbe078156a&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"Download Now: Free Customer Journey Map Templates\" height=\"59\" width=\"494\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/12501f7c-8e26-4e3c-9642-7afbe078156a.png\" align=\"middle\" \/><\/a><\/p>\n<p>In this guide, I\u2019ll break down the five key funnel stages, outline proven strategies for each stage, and share some examples to help you optimize your funnel and accelerate your growth.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-the-b2b-customer-funnel\">What is the B2B customer funnel?<\/a><\/li>\n<li><a href=\"#why-the-customer-funnel-matters-in-customer-service\">Why the Customer Funnel Matters in Customer Service<\/a><\/li>\n<li><a href=\"#the-b2b-customer-funnel-explained-in-5-stages\">The B2B Customer Funnel Explained in 5 Stages<\/a><\/li>\n<li><a href=\"#how-to-use-the-b2b-funnel-in-the-customer-journey\">How to Use the B2B Funnel in the Customer Journey<\/a><\/li>\n<li><a href=\"#b2b-customer-funnel-strategies\">B2B Customer Funnel Strategies<\/a><\/li>\n<li><a href=\"#how-i-think-about-customer-funnels\">How I Think About Customer Funnels<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>What is the B2B customer funnel?<\/h2>\n<p>A B2B customer funnel is the journey a customer takes from learning about your business to becoming a long-term user.<\/p>\n<p>It\u2019s different from a <a href=\"https:\/\/blog.hubspot.com\/marketing\/conversion-funnel\">sales funnel<\/a>, which only focuses on getting new customers. The customer funnel goes further, making sure those customers:<\/p>\n<ul>\n<li>Stay engaged.<\/li>\n<li>Get value from your product.<\/li>\n<li>Recommend you to others.<\/li>\n<\/ul>\n<p>P.S. You might also see terms like a <a href=\"https:\/\/blog.hubspot.com\/marketing\/i-took-a-deep-dive-into-the-marketing-funnel-heres-what-i-learned\">marketing funnel<\/a> and <a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-funnel\">customer acquisition<\/a> funnel. While these all share similarities, each will differ slightly by the end goal and <em>what<\/em> exact metrics you\u2019re measuring for.<\/p>\n<h3>Key Differences Between the Sales and Customer Funnel<\/h3>\n<table>\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p><strong>Sales Funnel<\/strong><\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p><strong>Customer Funnel<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Focuses on lead generation and conversion<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Continues through the entire customer lifecycle<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Ends at the point of sale<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Focuses on retention, loyalty, and expansion<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Managed by sales and marketing teams<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Managed by customer success and support teams<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a><\/a> <\/p>\n<h2>Why the Customer Funnel Matters in Customer Service<\/h2>\n<p>A well-structured B2B customer funnel improves customer satisfaction, reduces churn, and increases lifetime value.<\/p>\n<p><strong>What the data says:<\/strong><\/p>\n<ul>\n<li><strong>Better upsell &amp; cross-sell opportunities. <\/strong>Companies focusing on post-sale engagement see up to <a href=\"https:\/\/blog.hubspot.com\/service\/state-of-service-report\">30% higher revenue<\/a> per customer.<\/li>\n<li><strong>Consumers are loyal. <\/strong><a href=\"https:\/\/blog.hubspot.com\/service\/state-of-service-report\">95% of consumers<\/a> say that customer service impacts their brand loyalty.<\/li>\n<li><strong>Personalization is key. <\/strong><a href=\"https:\/\/blog.hubspot.com\/service\/state-of-service-report\">78% of reps<\/a> agree that customers expect more personalized experiences than ever before, and consumers are more loyal to brands that offer those experiences and value their opinions.<\/li>\n<li><strong>Saves you money.<\/strong> Acquiring new customers is five times more expensive than retaining existing customers. Additionally, customer-centric companies are <a href=\"https:\/\/blog.hubspot.com\/service\/customer-experience-trends?hubs_content%3Dblog.hubspot.com\/service\/statistics-on-customer-retention%26hubs_content-cta%3D60%2525%2520more%2520profitable\">60% more profitable<\/a> than companies that aren\u2019t.<\/li>\n<\/ul>\n<p>Knowing your <a href=\"https:\/\/blog.hubspot.com\/service\/customer-journey-map\">customer journey<\/a> matters more than ever. Too often, I see startups that focus too much on acquisition alone and ignore the post-sale experience.<\/p>\n<p><strong>Pro tip: <\/strong>If you\u2019re looking to improve your customer journey, start with a customer journey map. I recently <a href=\"https:\/\/blog.hubspot.com\/service\/ai-customer-journey-map\">wrote a guide<\/a> on how you can use AI to level up your entire process. (It\u2019s easier than you think!)<\/p>\n<p><a><\/a> <\/p>\n<h2>The B2B Customer Funnel Explained in 5 Stages<\/h2>\n<p>Every customer moves through five key stages:<\/p>\n<ol start=\"1\">\n<li><strong>Awareness<\/strong>. They realize they have a problem.<\/li>\n<li><strong>Consideration<\/strong>. They explore possible solutions.<\/li>\n<li><strong>Onboarding<\/strong>. They buy your product and need help getting started.<\/li>\n<li><strong>Retention<\/strong>. They actively use your product.<\/li>\n<li><strong>Advocacy &amp; Expansion<\/strong>. They tell others about your product.<\/li>\n<\/ol>\n<p>Each stage requires tailored customer service strategies to keep users engaged and drive long-term success. What makes this successful, I\u2019d argue, is being able to take a step back and look at the big picture. How do customers flow between each stage? Why do they take the next step, and what factors influenced them? All of these things will help you zero in your customer funnel.<\/p>\n<p>Below, I\u2019ll go over each stage in more detail so you can see examples in action.<\/p>\n<p><a><\/a> <\/p>\n<h2>How to Use the B2B Funnel in the Customer Journey<\/h2>\n<p>Meet AcmeTech, a fictional company that sells AI-powered customer support software.<\/p>\n<p>Their problem? They get lots of leads, but many customers don\u2019t stay long-term. Here\u2019s how AcmeTech could use the customer funnel to solve this problem.<\/p>\n<p>P.S. I used ChatGPT here to illustrate some of these examples!<\/p>\n<h3>Awareness<\/h3>\n<p>At this stage, your goal is to make potential customers aware of your brand and educate them about a problem they may not even realize they have. This means:<\/p>\n<ul>\n<li>Publishing high-quality SEO-driven blog content.<\/li>\n<li>Running targeted LinkedIn and Google ads.<\/li>\n<li>Partnering with industry influencers or guesting on podcasts.<\/li>\n<li>Offering free tools, templates, or research reports that attract potential buyers.<\/li>\n<\/ul>\n<p><strong>Business Example: AcmeTech\u2019s Approach<\/strong><\/p>\n<p>AcmeTech realizes that many customer support teams don\u2019t know how much time they waste on repetitive queries. To raise awareness, they create an interactive AI ROI Calculator that helps companies estimate how much money they could save by automating responses.<\/p>\n<p>They also publish a thought leadership article titled:<\/p>\n<p>\ud83d\udc49 <em>\u201cThe Hidden Cost of Slow Customer Support \u2014 And How AI Can Fix It.\u201d<\/em><\/p>\n<p>This educational-first approach positions them as a trusted expert rather than just another software company pushing a product.<\/p>\n<h3>Consideration<\/h3>\n<p>Once potential customers know about your solution, they start evaluating their options. This is where they compare vendors, request demos, and read case studies. At this stage, businesses should:<\/p>\n<ul>\n<li>Offer free trials or personalized demos.<\/li>\n<li>Provide case studies that show measurable success.<\/li>\n<li>Engage in conversational marketing (e.g., live chat, webinars).<\/li>\n<li>Address objections with comparison guides and FAQ pages.<\/li>\n<\/ul>\n<p><strong>Business Example: AcmeTech\u2019s Approach<\/strong><\/p>\n<p>Since AcmeTech struggles to keep customers around long-term, leads may not fully understand AcmeTech\u2019s value or how it stands out from competitors.<\/p>\n<p>To solve this problem, AcmeTech decides to strengthen engagement by publishing a case study from one of their most successful clients. They begin to offer regular webinars and free trials for interested prospects. They also give the sales team sales enablement materials to effectively communicate ROI and success stories.<\/p>\n<h3>Onboarding<\/h3>\n<p>Onboarding is where many B2B companies lose customers. A confusing setup, lack of training, or slow implementation can lead to frustration and high churn rates. A smooth onboarding experience should include:<\/p>\n<ul>\n<li>A structured onboarding sequence (checklists, welcome emails, guided walkthroughs).<\/li>\n<li>A dedicated customer success manager (CSM) for high-value accounts.<\/li>\n<li>Access to self-service resources (knowledge base, video tutorials).<\/li>\n<li>A kickoff call to define success metrics and usage goals.<\/li>\n<\/ul>\n<p>In my experience, <a href=\"https:\/\/whatfix.com\/blog\/saas-customer-onboarding\/\">great onboarding<\/a> is what separates my favorite tools from the rest and what makes me a long term customer. Make it extremely easy to get started, help me see the value of your product, and give me a \u201cquick win\u201d \u2014 it\u2019s that simple.<\/p>\n<p>As <a href=\"https:\/\/www.linkedin.com\/in\/patrickmckenzie\/\">Patrick McKenzie<\/a>, a strategic advisor for Stripe, <a href=\"https:\/\/www.linkedin.com\/pulse\/defining-first-quick-win-your-saas-users-ildefonso-prieto\/\">says<\/a>, \u201cI can tell you with a fair degree of certainty that no matter how great your product is, 40-60% of your free trial users never see the product a second time. Which makes that first use of the software really, really freaking important.&#8221;<\/p>\n<p><strong>Business Example: AcmeTech\u2019s Approach<\/strong><\/p>\n<p>Optimizing the onboarding process is <em>key <\/em>for AcmeTech to retain their customers once they convert. They decide to revamp onboarding with hands-on training, personalized setup, and proactive support to ensure customers see immediate value.<\/p>\n<ul>\n<li><strong>Gamified Tour. <\/strong>AcmeTech installs a guided tour with gamification features so new clients can learn how to use the software quickly.<\/li>\n<li><strong>Access to Knowledge Base. <\/strong>They provide easier access within the software to their already-established wealth of self-service resources so customers can find an answer to any question.<\/li>\n<li><strong>Milestone-Based Engagement.<\/strong> They start sending emails when users reach key actions (e.g., \u201cYou\u2019ve handled 100 tickets with AI \u2014 see your impact!\u201d).<\/li>\n<li><strong>First 30-Day Health Score.<\/strong> AcmeTech starts tracking engagement metrics (logins, features used, response time improvements). If a customer isn\u2019t engaged, they intervene early with personalized training.<\/li>\n<\/ul>\n<h3>Retention<\/h3>\n<p>Once a customer is onboarded, the next challenge is keeping them engaged so they renew their contract or expand their usage. This requires:<\/p>\n<ul>\n<li><strong>Proactive support<\/strong> (regular check-ins, feature updates, success reviews).<\/li>\n<li><strong>Exclusive training<\/strong> (invite-only webinars, advanced user groups).<\/li>\n<li><strong>Community engagement<\/strong> (forums, Slack groups, networking events).<\/li>\n<li><strong>Usage-based nudges<\/strong> (automated alerts when engagement drops).<\/li>\n<\/ul>\n<p><strong>Pro tip:<\/strong> If you want to learn more about retention fundamentals and best practices, check out <a href=\"https:\/\/blog.hubspot.com\/topic-learning-path\/customer-retention\">HubSpot Academy\u2019s course<\/a> on the topic. It\u2019s a great starting place to refine your strategies.<\/p>\n<p><strong>Business Example: AcmeTech\u2019s Approach<\/strong><\/p>\n<p>AcmeTech already has a customer success team available for any questions their clients might have, but they decide to implement a more proactive approach by having reps reach out to clients on a regular basis.<\/p>\n<p>They also integrate AI-driven insights to optimize clients\u2019 use of the software and provide ongoing educational content that is delivered monthly to users\u2019 inboxes.<\/p>\n<h3>Advocacy<\/h3>\n<p>Loyal customers can become your biggest growth channel \u2014 if you give them a reason to advocate for your brand. Key strategies include:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/blog.hubspot.com\/service\/customer-referral-program\">Referral programs<\/a><\/strong> (offering discounts or perks for successful referrals).<\/li>\n<li><strong>Customer spotlights<\/strong> (featuring them in blog posts, podcasts, or events).<\/li>\n<li><strong>Co-branded content<\/strong> (partnering on whitepapers, webinars, or case studies).<\/li>\n<li><strong>User-generated content (UGC)<\/strong> (testimonials, LinkedIn shoutouts, customer success stories).<\/li>\n<\/ul>\n<p><strong>Business Example: AcmeTech\u2019s Approach<\/strong><\/p>\n<p>Because AcmeTech has been struggling with retention, they have few referrals and testimonials, but are missing out on this key part of the customer funnel.<\/p>\n<p>They decide to go the classic route and create referral incentives. They further encourage satisfied customers to share reviews and case studies.<\/p>\n<p><a><\/a> <\/p>\n<h2>B2B Customer Funnel Strategies<\/h2>\n<p>To optimize each stage of the customer funnel, I recommend trying some of these key engagement strategies.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/b2b-customer-funnel-2-20250408-9378379.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"b2b customer funnel strategies\" \/><\/p>\n<h3><strong>Awareness: Using Educational Content to Build Brand Authority<\/strong><\/h3>\n<p>At the awareness stage, our goal is to educate and engage potential customers. Content marketing is a powerful way to do this, providing value upfront without asking for anything in return.<\/p>\n<p>At HubSpot, that\u2019s our secret sauce \u2014 and likely the reason you\u2019ve arrived at this post.<\/p>\n<p>We focus heavily on inbound marketing, using SEO-driven blog posts, free courses, and downloadable resources to attract potential customers. The HubSpot Academy, which offers free certifications in marketing, sales, and CRM management, helps people learn valuable skills while also introducing them to HubSpot\u2019s ecosystem.<\/p>\n<p><strong>My takeaway:<\/strong> If you consistently provide <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-marketing-plan\">high-value content<\/a>, you create a natural inbound funnel where potential customers seek you out rather than being chased down. No matter what company or industry you\u2019re in, you can easily replicate this playbook.<\/p>\n<h3><strong>Consideration: Personalized Demos and AI Chat Support<\/strong><\/h3>\n<p>When potential customers are in the consideration stage, they\u2019re actively comparing solutions. A frictionless, personalized experience can be the difference between a sign-up and a lost lead.<\/p>\n<p><a href=\"https:\/\/www.salesloft.com\/welcome-drift\">Drift<\/a> revolutionized B2B sales funnels by replacing static lead forms with AI-powered chatbots. Instead of asking customers to fill out a form and wait for a demo, Drift\u2019s chatbot instantly connects them with a sales rep or provides an interactive, personalized demo experience based on their needs.<\/p>\n<p><strong>My takeaway: <\/strong>Using AI chatbots and real-time demos reduces friction and guides potential customers faster toward a purchase decision.<\/p>\n<h3><strong>Onboarding: Structured Plans and Guided <\/strong><strong>Walkthroughs<\/strong><\/h3>\n<p>The <a href=\"https:\/\/blog.hubspot.com\/service\/customer-onboarding\">onboarding process<\/a> is where many potential users drop off if the experience is frustrating or overwhelming. A well-structured onboarding flow ensures users quickly see value from your product.<\/p>\n<p>Asana, a platform I use almost daily for project management, provided a straightforward onboarding experience that helped me understand how to use it and start getting value from it immediately. I learned how to create projects from scratch or using a template. I can then break the project down into specific tasks with assignees and due dates.<\/p>\n<p><strong>My takeaway:<\/strong> Having a clear onboarding plan is vital for customer success. Use a <a href=\"https:\/\/offers.hubspot.com\/customer-onboarding-templates\">template<\/a> or make a <a href=\"https:\/\/www.hubspot.com\/services\/onboarding\">plan with experts<\/a> to ensure your customers succeed.<\/p>\n<h3><strong>Retention: Proactive Customer Support and Exclusive Training<\/strong><\/h3>\n<p>Customer retention is everything you do to keep existing customers coming back. Customer success and support teams play a significant role in customer retention as they continually nurture relationships and ensure the customer\u2019s ongoing success with your brand.<\/p>\n<p>According to <a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-vs-retention\">our research<\/a>, a 5% increase in customer retention can increase company revenue by 25-95% and ultimately grow your customers\u2019 lifetime value (LTV).<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/b2b-customer-funnel-3-20250408-3922177.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"customer acquisition vs. retention\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-vs-retention\"><em>Source<\/em><\/a><\/p>\n<p>When asked in a survey about what \u201ccustomer loyalty\u201d means, <a href=\"https:\/\/blog.hubspot.com\/service\/statistics-on-customer-retention\">74% of respondents<\/a> said it\u2019s about feeling appreciated and understood rather than receiving special offers. Additionally, 64% mentioned that they are willing to spend more on a brand that remembers them and offers a personalized experience.<\/p>\n<p><strong>My takeaway: <\/strong>Customer service software like <a href=\"https:\/\/www.hubspot.com\/products\/service\">Service Hub<\/a> makes it easy to provide timely and proactive customer support that keeps track of all interactions in one place.<\/p>\n<h3><strong>Advocacy: Leveraging Referral Programs and Community Engagement<\/strong><\/h3>\n<p>Turning satisfied customers into brand advocates creates a powerful organic growth engine. One of the best ways to do this is through referral incentives and an engaged user community.<\/p>\n<p>I can think of so many companies that have done referral programs really well \u2014 Dropbox, beehiiv, Morning Brew.<\/p>\n<p>Referrals are an awesome approach for several reasons:<\/p>\n<ul>\n<li><strong>They help build trust and social proof. <\/strong>Buyers trust peer recommendations more than marketing materials.<\/li>\n<li><strong>They lead to higher close rates.<\/strong> Referred leads convert 3-5x more than cold outreach.<\/li>\n<li><strong>They have a lower CAC.<\/strong> Referral-driven customers cost significantly less to acquire.<\/li>\n<\/ul>\n<p>A great example of the power of referrals is Slack. Slack initially scaled by encouraging users to invite teammates, leveraging network effects. This organic approach helped them grow to $1M ARR within 8 months before layering in paid acquisition \u2014 and eventually became the <a href=\"https:\/\/foundationinc.co\/lab\/slack-viral-growth-formula\/\">fastest-growing business app<\/a> of all time by relying on word-of-mouth.<\/p>\n<p><img src=\"https:\/\/web-stil.info\/wp-content\/uploads\/2025\/04\/b2b-customer-funnel-4-20250408-912983.webp\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" alt=\"b2b customer funnel: slack used referrals to power their growth\" \/><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/foundationinc.co\/lab\/slack-viral-growth-formula\/\"><em>Source<\/em><\/a><\/p>\n<p><strong>My takeaway: <\/strong>If you make referrals easy and rewarding, your customers will sell for you, creating a cost-effective, scalable growth loop.<\/p>\n<p><a><\/a> <\/p>\n<h2>How I Think About Customer Funnels<\/h2>\n<p>If there\u2019s one thing I\u2019ve learned, it\u2019s that customer acquisition is only half the battle. A steady stream of leads won\u2019t get you far if those customers don\u2019t see value, stay engaged, and ultimately advocate for your brand.<\/p>\n<p>That\u2019s why I always look at the full customer journey \u2014 not just the sale.<\/p>\n<ul>\n<li>If you focus only on awareness and lead generation, you\u2019ll struggle with conversions.<\/li>\n<li>If you don\u2019t invest in onboarding, customers will churn before they ever see value.<\/li>\n<li>If you neglect retention and advocacy, you\u2019ll always be chasing new customers instead of growing through referrals and renewals.<\/li>\n<\/ul>\n<p>I\u2019ve seen time and time again that companies that prioritize the full funnel \u2014 especially retention and advocacy \u2014 outperform their competitors.<\/p>\n<p>At HubSpot, we\u2019ve built our entire strategy around this. Try <a href=\"https:\/\/www.hubspot.com\/products\/marketing\">Marketing Hub<\/a> to get more leads and build your client acquisition, use <a href=\"https:\/\/www.hubspot.com\/products\/sales\">Sales Hub<\/a> to close more potential customers, and use <a href=\"https:\/\/www.hubspot.com\/products\/service\">Service Hub<\/a> to earn loyalty and keep those valuable customers.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fservice%2Fb2b-customer-funnel&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fservice&amp;bvt=rss\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >If you run a SaaS business, you may have hit a wall where your network and initial traction aren\u2019t enough to keep growing. Maybe you\u2019re generating leads but struggling to convert them into long-term customers. Or worse \u2014 you\u2019re bringing in new customers, but they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/801"}],"collection":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":2,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"predecessor-version":[{"id":840,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/posts\/801\/revisions\/840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media\/812"}],"wp:attachment":[{"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-stil.info\/index.php\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}